G2-Group08
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As part of our module, Geographic Information Systems for Urban Planning, we are doing a business profiling project in collaboration with an international F&B chain which operates in many countries worldwide. However, for our project, we narrow down to focus on outlets in Taiwan, particularly the west region and most of which are located in a city called Kaohsiung. Hence, we are covering a total of 15 outlets in which each outlet is surrounded by a trade area. Through this project, our main objective is to extract the total number of Point of Interests (POIs) within each trade area. This would allow us to determine the likelihood of customers dining at a particular outlet. The results of this project will provide the F&B chain with the necessary geographic data analysis to make informed decision pertaining to their sales and marketing strategy. |
