G1-Group15

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Project Report


Project Motivation


Our client is a global brand in the Food and Beverage industry. As the number of its stores grows bigger, it urgently needs a way to analyze the performance of its stores in different trade areas. Therefore, our team aims to perform in-depth analysis on each trade area of its stores and uncover the relationship between its stores' performance and the Point of Interest around each stores.


Project Objectives


Our objective is to conduct trade area analysis on 13 stores located in New Taipei city by using QGIS and discover insights that can be used in designing business strategies, optimizing the performance of the stores and planning the location of new stores in the future. In our analysis, we aim to uncover any correlation between the sales of each store with POIs within their trade areas. We will also allocate a POI score to each POI to find out which trade area has more potential customers, this insight will be used to plan the location of new stores and reallocation of the boundary of trade areas. Base


Data Collection
Data File Description Data Format Purpose
GeoPackage
Taiwan_stores Contains geo-coded stores .gpkg Allocation of Stores
Administrative Boundaries
County MOI Contains county area .shp Show boundary
Town MOI Contains town area .shp Show boundary
Location Maps
AE-20190313寬100高等比(鋁)含框參觀版 Trade area of store .pptx Reference Layer for Digitising
PF-20171122寬62高103(鋁) Trade area of store .pptx Reference Layer for Digitizing
TU-20171128寬83高53(鋁) Trade area of store .pptx Reference Layer for Digitizing
UM-20171212寬80高67.2(木)含框 Trade area of store .pptx Reference Layer for Digitizing
AK-20190402寬90高等比(鋁)實際版 Trade area of store .pptx Reference Layer for Digitizing
GH-20171121寬90高70(鋁) Trade area of store .pptx Reference Layer for Digitizing
HT-20150407寬90高115(木) Trade area of store .pptx Reference Layer for Digitizing
MQ-20171120寬70高70(鋁)含框 Trade area of store .pptx Reference Layer for Digitizing
SH-20171128寬84高76(鋁)含框 Trade area of store .pptx Reference Layer for Digitizing
TC-20171129寬121高92(木)含框 Trade area of store .pptx Reference Layer for Digitizing
TR-20171128寬70高70(鋁) Trade area of store .pptx Reference Layer for Digitizing
XS-20171129寬63高93(木) Trade area of store .pptx Reference Layer for Digitizing
YG-20171128寬92高92(鋁) Trade area of store .pptx Reference Layer for Digitizing
Points of Interest
Business Contains locations of businesses .shp Type of facility that will be used for analysis
CommSvc Contains locations of community service facilities .shp Type of facility that will be used for analysis
EduInsts Contains locations of education institutions .shp Type of facility that will be used for analysis
Entertn Contains locations of entertainment facilities .shp Type of facility that will be used for analysis
FinInsts Contains locations of financial institutions .shp Type of facility that will be used for analysis
Hospital Contains locations of medical facilities .shp Type of facility that will be used for analysis
MiscCategories Contains locations of miscellaneous amenities .shp Type of facility that will be used for analysis
ParkRec Contains locations of parks and recreational areas .shp Type of facility that will be used for analysis
Restrnts Contains locations of restaurants .shp Type of facility that will be used for analysis
Shopping Contains locations of shopping malls .shp Type of facility that will be used for analysis
TransHub Contains locations of transport hubs .shp Type of facility that will be used for analysis
TravDest Contains locations of travel destinations .shp Type of facility that will be used for analysis


Scope Of Work

Our team has been allocated 13 Stores in New Taipei City

shown in the map below.
Wiki scope final.jpg
  • ATM, 3578
  • GOVERNMENT OFFICE, 9525
  • BANK, 6000
  • GROCERY STORE, 5400
  • BAR OR PUB, 9532
  • HIGHER EDUCATION, 8200
  • BOOKSTORE, 9995
  • HOSPITAL, 8060
  • BOWLING CENTRE, 7933
  • HOTEL, 7011
  • BUS STATION, 4170
  • MEDICAL SERVICE, 9583
  • BUSINESS FACILITY, 5000
  • PHARMACY, 9565
  • CINEMA, 7832
  • RESIDENTIAL AREA/BUILDING, 9590
  • CLOTHING STORE, 9537
  • RESTAURANT, 5800
  • COFFEE SHOP, 9996
  • SCHOOL, 8211
  • COMMUTER RAIL STATION, 4100
  • SHOPPING, 6512
  • CONSUMER ELECTRONICS STORE, 9987
  • SPORTS CENTRE, 7997
  • CONVENIENCE STORE, 9535
  • SPORTS COMPLEX, 7940
  • DEPARTMENT STORE, 9545
  • TRAIN STATION, 4013


  • Project Schedule


    ProjectSchedule.png