G2-Group15 Proposal

ABOUT	PROPOSAL	POSTER	WEB MAPS	REPORT

PROJECT MOTIVATION

Nothing is 台南 originates as a Business Profiling Project from the SMT201-Geographical Information Systems (GIS) for Urban Planning module supported by Professor Kam Tin Seong from the School of Information Systems, Singapore Management University, involving data received from an International Food & Beverage franchise (referred to as the 'Client') present in Taiwan. Screenshot of Client's PowerPoint Sketch-Map This shows the Sub-Trade Area G3 1000 from one of the many Trade Areas in the PowerPoint Sketch-Map of our Client. Our Client has compiled their trade areas in the form of sketch-maps in PowerPoint format. These sketch-maps display their sub-trading areas, trading routes and competitors existing in that trade area. However, with these sketch-maps being static in nature of its format, the Client has limitations when using such maps for updates and analysis which are not limited to the following: Repetitive and Time-consuming Updates of Sketch-Maps in Updates Unknown Overlapping of Trade Areas Inability to Analyse Relationships Within and Between Trade Areas Hence, our team saw this not only as an opportunity to assist our client, but also to utilize our skills and knowledge gained from the module to real-world applications to better hone them. Our role involves the transformation of these PowerPoint sketch-maps into proper and purposeful web maps using the GIS Software QGIS, allowing our Client to not only have a complete view of their trade areas and sales territories, bringing the Client new insights on their trade areas. Some of the insights include factors and Points of Interests (POIs) that can be affect its sales in their trade areas.

PROJECT OBJECTIVE

Nothing is 台南 aims to fulfill the following project objectives: Creation of digitized web maps via QGIS which delineates both the operational and theoretical trade areas Extraction of targeted POIs within each trade area Meaningful compilation of Trade Area-POI web maps Analysis of Trade Area characteristics based on compiled POI Presentation of analysis via project report

SCOPE OF WORK

Our team was allocated a total of 16 Client stores based on Taiwan, in which all these stores are based in the Southwest coast of Taiwan, specifically the county of Tainan City. Our Allocated Stores on Taiwan Map Our allocated stores all fall within the Southwest county of Tainan City. The 16 stores assigned to our team are: AH AN AP CM CX DM (DungMen Delco) HI JE KZ MO (Tainan Madou) NY ('Tsing Yi) SK (Tainan Nan Ca) SW (Shanhua Township) TN (Tainan-Gin Hwa) YD YK (Yung Kang) With our allocated stores all within the same county and most of it in close proximity, we will be identifying any trends and patterns with regards to the location of the stores and their profit performance. We will also be recommending any changes in the location of the stores to possibly improve the profit performance of a re-located trade area without internal competition among our client's stores for sales. Moreover, if there are trade areas (we will refer to them as Blanks) that do not belong to any of our allocated stores, we would also be recommending on the best possible allocated store that should include these blanks based on the store's profit performance.

DATA

PROJECT SCHEDULE

REFERENCES