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Project Motivation

Living in the digital age, many companies have adopted various kind of technologies to improve their profitability and competitiveness in order to stay in the market. In this project, our client was a multinational company and want to see what to improve on with the given data. We were motivated to take on this project because we can use this opportunity to apply our knowledge and understanding of what is taught in class into a real-life application. Another motivation was to explore new area that is not in the Singapore context. My team was assigned to several areas in Taiwan. With the data provided, we were able to gain insight into the past through the descriptive analysis and apply our knowledge on geospatial analysis that was taught in class. With that, we can understand what might happen through predictive analysis. And conclude any possible ways to increase their customer base in the given area. Throughout this project, we hope to deliver a meaningful analysis for our client and also gain relevant skills in the workforce.

Project Objectives

Our team objectives for 12 given stores: Producing digitalized maps with QGIS software Identify what are the things might deprive the growth of each outlet. Identify which outlets have the opportunity to improve Produce the poster to summarise the findings

Project Scope

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Project Data

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Project Schedule

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