G1-Group02
Contents
Project Motivation
Our client for this project is a renowned multi-national Food & Beverage (F&B) brand who owns multiple branches across different counties within Taiwan. Our project motivation stems on the fact that each branch has different sales figures when compared to one another. What are some of the likely reasons that results in this phenomenon? Analysing this business question is a marketing strategy for our client.
For this project, our group is motivated to explore the different trade areas delineated amongst us and perform business profiling to determine if the geographical location of trade areas has a direct effect on the sales figure of our client’s outlet within the trade area. Our trade area covers the East of Taiwan.
Our team has conducted various background research on our allocated trade areas like the type of attractions and Point of Interests (POI)s within a trade area to better understand what might affect the sales performance of the outlet within the trade area. We aim to identify patterns and correlations of the different number and types of POI and create a competitive edge over other Food & Beverage competitors in Taiwan.
Project Objective
Our team aims to achieve the following project objectives:
- Digitize the 12 trade areas allocated with QGIS (Geographic Information System Application)
- Set buffer zones for each trade area and identify the different Point of Interests (POI) that are in proximity within each store outlet
- Analyse and evaluate how the different POIs within each trade area affect the sales of each store outlet
- Create QGIS web maps to export for easier accessibility by other users
- Design poster that summarizes our findings and analysis
- Write up project report that contains a comprehensive discussion of the findings, analysis process and results
Overall, project artifacts containing the digitized maps of the 12 stores and an analysis for each store’s profile will be produced for our client’s usage.
About Taiwan
Data Source
| Data Filename | Description | Data Format | Source | Usage |
|---|---|---|---|---|
| GeoPackage | ||||
| Taiwan_stores | Contains data of store assignment from Professor Kam | GPKG | Professor Kam | Allocation of Stores |
| Administrative Boundaries | ||||
| County MOI | Shows Counties in Taiwan | SHP | Client | Reference Layer |
| Town MOI | Shows Towns in Taiwan | SHP | Client | Reference Layer |
| Village MOI | Shows Villages in Taiwan | SHP | Client | Reference Layer |
| Location Maps | ||||
| HN-20181106寬30高30(木) | Contain service area of store | PPTX | Client | Reference Layer for Digitising |
| HZ-20181106寬75高75(木) | Contain service area of store | PPTX | Client | Reference Layer for Digitising |
| JA-20180309寬81高92(木)含框 | Contain service area of store | PPTX | Client | Reference Layer for Digitising |
| JI-20190102寬72高100(鋁)含框 | Contain service area of store | PPTX | Client | Reference Layer for Digitising |
| KG-20171116寬70高60(鋁) | Contain service area of store | PPTX | Client | Reference Layer for Digitising |
| NN-20171213寬77高87(木) | Contain service area of store | PPTX | Client | Reference Layer for Digitising |
| PL-20171213寬110高90(木)含框 | Contain service area of store | PPTX | Client | Reference Layer for Digitising |
| TD-20190903(原外送地圖底圖裁剪) | Contain service area of store | PPTX | Client | Reference Layer for Digitising |
| TT-20190614寬80高100(鋁) | Contain service area of store | PPTX | Client | Reference Layer for Digitising |
| UL-20181106寬40高80(木)含框 | Contain service area of store | PPTX | Client | Reference Layer for Digitising |
| ZU-20171213寬100高100(細木框) | Contain service area of store | PPTX | Client | Reference Layer for Digitising |
| Points of Interest (POI) - North (V7AM181F0WV7000AACV0) | ||||
| Business | Shows businesses in North Taiwan | SHP | Client | Reference Layer for Analysis |
| CommSvc | Shows community service facilities in North Taiwan | SHP | Client | Reference Layer for Analysis |
| EduInsts | Shows education institutions in North Taiwan | SHP | Client | Reference Layer for Analysis |
| Entertn | Shows entertainment facilities in North Taiwan | SHP | Client | Reference Layer for Analysis |
| FinInsts | Shows financial institutions in North Taiwan | SHP | Client | Reference Layer for Analysis |
| Hospital | Shows medical facilities in North Taiwan | SHP | Client | Reference Layer for Analysis |
| MiscCategories | Shows miscellaneous amenities in North Taiwan | SHP | Client | Reference Layer for Analysis |
| ParkRec | Shows parks and recreational areas in North Taiwan | SHP | Client | Reference Layer for Analysis |
| Restrnts | Shows restaurants in North Taiwan | SHP | Client | Reference Layer for Analysis |
| Shopping | Shows shopping malls in North Taiwan | SHP | Client | Reference Layer for Analysis |
| TransHub | Shows transport hubs in North Taiwan | SHP | Client | Reference Layer for Analysis |
| TravDest | Shows travel destinations, such as hotels in North Taiwan | SHP | Client | Reference Layer for Analysis |
| Points of Interest (POI) - Central (V8AM181F0WV8000AACV0) | ||||
| Business | Shows businesses in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| CommSvc | Shows community service facilities in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| EduInsts | Shows education institutions in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| Entertn | Shows entertainment facilities in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| FinInsts | Shows financial institutions in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| Hospital | Shows medical facilities in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| MiscCategories | Shows miscellaneous amenities in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| ParkRec | Shows parks and recreational areas in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| Restrnts | Shows restaurants in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| Shopping | Shows shopping malls in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| TransHub | Shows transport hubs in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| TravDest | Shows travel destinations, such as hotels in Central Taiwan | SHP | Client | Reference Layer for Analysis |
| Points of Interest (POI) - South (V9AM181F0WV9000AACV0) | ||||
| Business | Shows businesses in South Taiwan | SHP | Client | Reference Layer for Analysis |
| CommSvc | Shows community service facilities in South Taiwan | SHP | Client | Reference Layer for Analysis |
| EduInsts | Shows education institutions in South Taiwan | SHP | Client | Reference Layer for Analysis |
| Entertn | Shows entertainment facilities in South Taiwan | SHP | Client | Reference Layer for Analysis |
| FinInsts | Shows financial institutions in South Taiwan | SHP | Client | Reference Layer for Analysis |
| Hospital | Shows medical facilities in South Taiwan | SHP | Client | Reference Layer for Analysis |
| MiscCategories | Shows miscellaneous amenities in South Taiwan | SHP | Client | Reference Layer for Analysis |
| ParkRec | Shows parks and recreational areas in South Taiwan | SHP | Client | Reference Layer for Analysis |
| Restrnts | Shows restaurants in South Taiwan | SHP | Client | Reference Layer for Analysis |
| Shopping | Shows shopping malls in South Taiwan | SHP | Client | Reference Layer for Analysis |
| TransHub | Shows transport hubs in South Taiwan | SHP | Client | Reference Layer for Analysis |
| TravDest | Shows travel destinations, such as hotels in South Taiwan | SHP | Client | Reference Layer for Analysis |
