G2-Group08 Proposal

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PROPOSAL

POSTER

WEBMAPS

PROJECT REPORT




Project Motivation

As part of our module, Geographic Information Systems for Urban Planning, we are collaborating with an international food chain to analyse 15 trade areas located in Taiwan's Kaohsiung and Ping Tung region. The international food chain currently uses manual methods of delineating their trade area which is largely time consuming. Therefore we aim to propose new and faster methods using QGIS to delineate the trade area.


We will also be analysing the points of interest (POI) within each trade area to determine the correlation between the POIs and sales revenue. To do so, we will be using simple and multiple linear regression analysis. The results of this project will provide the international food chain with the necessary geographic data analysis to make an informed decision regarding their sales and marketing strategy.




Project Objectives

There are two main objectives of this project:
1. To find the most suitable and efficient trade area delineation method
2. To analyse and generate insights into the current trade areas with respect to the selected points of interest and sales revenue




Data
Name Description Geographic Representation Data Format Source Used in
Taiwan Stores Contains store locations allocated to each group Point ESRI Shapefile Professor Kam, Client Allocation of Stores, Trade area delineation methods
Administrative Boundaries
County MOI Contains boundaries by county Polygon ESRI Shapefile Client Trade area Digitisation
Town MOI Contains boundaries by town Polygon ESRI Shapefile Client Trade area Digitisation
Village MOI Contains boundaries by village Polygon ESRI Shapefile Client Trade area Digitisation
Points of Interest
Business Businesses in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis
CommSvc Community Service Facilities in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis
EduInsts Educational Institutions in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis
Entertn Entertainment places in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis
FinInsts Financial Institutions in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis
Hospital Hospitals in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis
MiscCategories Miscellaneous facilities in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis
ParkRec Parks and Recreational areas in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis
Restrnts Restaurants in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis
Shopping Shopping centres in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis
TransHub Transporation hubs in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis
TravDest Travel Destinations in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis

Location Maps

Name Description Data Format Source Used in
CK-20190624寬109cm長130 Location Map for trade area CK Powerpoint Client Trade area Digitisation
JK-20190314寬83高72(木)含框 Location Map for trade area JK Powerpoint Client Trade area Digitisation
KS20190823(外送範圍) Location Map for Kang Sang - 2 Powerpoint Client Trade area Digitisation
LJ-20171030寬89高120(木)含框 Location Map for Lujhu Powerpoint Client Trade area Digitisation
NZ地圖.jpg Location Map for NZ Powerpoint Client Trade area Digitisation
NJ-20150902寬100高90(木) Location Map for NJ Powerpoint Client Trade area Digitisation
PM-20171124寬84高76(鋁) Location Map for PM Powerpoint Client Trade area Digitisation
QD-20180913寬80高100(木) Location Map for QD Powerpoint Client Trade area Digitisation
RM-20190107寬110高110(木)含框 Location Map for RM Powerpoint Client Trade area Digitisation
RZ-20190314寬90高119.7(木)含框 Location Map for RZ Powerpoint Client Trade area Digitisation
TS-20190624-鋁-寬65高80 Location Map for TS Powerpoint Client Trade area Digitisation
UC-20171226寬70高90(鋁) Location Map for UC Powerpoint Client Trade area Digitisation
ZH-20190527寬90高88.8(鋁)含框 Location Map for ZH Powerpoint Client Trade area Digitisation
ZY Location Map for ZY Powerpoint Client Trade area Digitisation




Scope of Work

1. Digitising the existing Trade Area

2. Extracting Points of Interest

3. Trade Area Delineation method (Buffer)

4. Trade Area Delineation method (Drive Time)

5. Sales revenue analysis




Project Schedule


Timeline G2G8.png