G2-Group10
| PROJECT PROPOSAL | PROJECT REPORT |
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ABOUT TAOYUAN |
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PROJECT DESCRIPTION |
As part of Singapore Management University Smart City Management and Technology’s programme, our team undertook a module in the Geographic Information Systems and took the chance to collaborate with a fast food chain in Taiwan.
The project aims to analyse trade area of the chain outlets, and their operations in Taiwan. With the given data, we will use geospatial analytics to garner insights and find out interesting trends about their sales and relations with differences in the geographic properties.
This will be done by analysing trade areas of the different branches, taking into account factors such as
- Concentration of different key places of interest
- Geographic differences within the trade area affecting the reach to customers
- Presence of overlapping trade area.
It will be an improvement from the current methods used by the chain as they are imprecise and unsuitable for detailed analysis.
