G2-Group15 Proposal

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G2Grp15ProposalCover.png


ABOUT PROPOSAL POSTER WEB MAPS REPORT


PROJECT MOTIVATION

Nothing is 台南 originates as a Business Profiling Project from the SMT201-Geographical Information Systems (GIS) for Urban Planning module supported by Professor Kam Tin Seong from the School of Information Systems, Singapore Management University, involving data received from an International Food & Beverage franchise (referred to as the 'Client') present in Taiwan.

Our Client has compiled their trade areas in the form of sketch-maps in PowerPoint format. These sketch-maps display their sub-trading areas, trading routes and competitors existing in that trade area.

Screenshot of Client's PowerPoint Sketch-Map
This shows the Sub-Trade Area G3 1000 from one of the many Trade Areas in the PowerPoint Sketch-Map of our Client.

However, with these sketch-maps being static in nature of its format, the Client has limitations when using such maps for updates and analysis which are not limited to the following:

  • Repetitive and Time-consuming Updates of Sketch-Maps in Updates
  • Unknown Overlapping of Trade Areas
  • Inability to Analyse Relationships Within and Between Trade Areas

Hence, our team saw this not only as an opportunity to assist our client, but also to utilize our skills and knowledge gained from the module to real-world applications to better hone them. Our role involves the transformation of these PowerPoint sketch-maps into proper and purposeful web maps using the GIS Software QGIS, allowing our Client to not only have a complete view of their trade areas and sales territories, bringing the Client new insights on their trade areas. Some of the insights include factors and Points of Interests (POIs) that can be affect its sales in their trade areas.


PROJECT OBJECTIVE

Nothing is 台南 aims to fulfill the following project objectives:

  1. Creation of digitized web maps via QGIS which delineates both the operational and theoretical trade areas
  2. Extraction of targeted POIs within each trade area
  3. Meaningful compilation of Trade Area-POI web maps
  4. Analysis of Trade Area characteristics based on compiled POI
  5. Presentation of analysis via project report


SCOPE OF WORK

Our team was allocated a total of 16 Client stores based on Taiwan, in which all these stores are based in the Southwest coast of Taiwan, specifically Tainan City.

Store Locations (Taiwan Map).jpg


DATA


PROJECT SCHEDULE


REFERENCES