G1-Group13
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Our project client is a well-known restaurant and international franchise. It has a large number of stores across different cities in Taiwan. However, we realised that the sales performances of the stores are very different. Therefore, we are motivated to identify how the store location and trade area influences the performance of each outlet. Trade area analysis is crucial because it is the study of the geographic area that generates the majority of the customers. By knowing the characteristics of each trade area, we can understand the potential customers and the demand for stores better. This information will provide valuable insights for our client to expand their trade area in the future. Our team will be focusing on the analysis of 13 stores located in Taipei and New Taipei cities.
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