Difference between revisions of "G1-Group13"

From Geospatial Analytics for Urban Planning
Jump to navigation Jump to search
Line 26: Line 26:
 
|-
 
|-
 
|  
 
|  
Our project client is a well-known restaurant and international franchise. It has a large number of stores across different cities in Taiwan. However, we realised that the sales performances of the stores are very different. Therefore, we are motivated to identify how the store location and trade area influences the performance of each outlet. Trade area analysis is crucial because it is the study of the geographic area that generates the majority of the customers. By knowing the characteristics of each trade area, we can understand the potential customers and the demand for stores better. This information will provide valuable insights for our client to expand their trade area in the future. <br>
+
Our project client is a well-known restaurant and international franchise. It has a large number of stores across different cities in Taiwan. However, we realised that the sales performances of the stores are very different. Therefore, we are motivated to identify how the store location and trade area influences the performance of each outlet. Trade area analysis is crucial because it is the study of the geographic area that generates the majority of the customers. By knowing the characteristics of each trade area, we can understand the potential customers and the demand for stores better. This information will provide valuable insights for our client to expand their trade area in the future.
  
 
Our team will be focusing on the analysis of 13 stores located in Taipei and New Taipei cities.  
 
Our team will be focusing on the analysis of 13 stores located in Taipei and New Taipei cities.  
Line 42: Line 42:
 
|  
 
|  
 
Our objective is to perform trade area analysis on the 13 stores and identify the different types of Point of Interest (POI) that are located near the outlets. Furthermore, provide meaningful insights that will lead to effective marketing strategies to optimize the stores’ performance and better positioning of new stores in the future.  
 
Our objective is to perform trade area analysis on the 13 stores and identify the different types of Point of Interest (POI) that are located near the outlets. Furthermore, provide meaningful insights that will lead to effective marketing strategies to optimize the stores’ performance and better positioning of new stores in the future.  
 
  
 
Firstly, we need to digitise the map in order to use these data in QGIS. Then delineate store trade areas to serve as basis for further analysis.
 
Firstly, we need to digitise the map in order to use these data in QGIS. Then delineate store trade areas to serve as basis for further analysis.

Revision as of 20:03, 19 October 2019

Proposal

Poster

Application

Project Report


Project Motivation

Our project client is a well-known restaurant and international franchise. It has a large number of stores across different cities in Taiwan. However, we realised that the sales performances of the stores are very different. Therefore, we are motivated to identify how the store location and trade area influences the performance of each outlet. Trade area analysis is crucial because it is the study of the geographic area that generates the majority of the customers. By knowing the characteristics of each trade area, we can understand the potential customers and the demand for stores better. This information will provide valuable insights for our client to expand their trade area in the future.

Our team will be focusing on the analysis of 13 stores located in Taipei and New Taipei cities.



Project Objective

Our objective is to perform trade area analysis on the 13 stores and identify the different types of Point of Interest (POI) that are located near the outlets. Furthermore, provide meaningful insights that will lead to effective marketing strategies to optimize the stores’ performance and better positioning of new stores in the future.

Firstly, we need to digitise the map in order to use these data in QGIS. Then delineate store trade areas to serve as basis for further analysis.


Data Collection

....

Scope Of Work
Scope of work.png


Project Schedule

....