Difference between revisions of "G1-Group02"

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=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Project Motivation</div>=
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Our client for this project is a renowned multi-national Food & Beverage (F&B) brand who owns multiple branches across different counties within Taiwan. Our project motivation stems on the fact that each branch has different sales figures when compared to one another. What are some of the likely reasons that results in this phenomenon? Analysing this business question is a marketing strategy for our client.
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[[G1-Group08|<font color="#000096"><strong>HOME</strong></font>]]
  
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For this project, our group is motivated to explore the different trade areas delineated amongst us and perform business profiling to determine if the geographical location of trade areas has a direct effect on the sales figure of our client’s outlet within the trade area.  Our trade area covers the East of Taiwan.
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[[G1-Group08_Proposal|<font color="#000096"><strong>PROPOSAL</strong></font>]]
  
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Our team has conducted various background research on our allocated trade areas like the type of attractions and Point of Interests (POI)s within a trade area to better understand what might affect the sales performance of the outlet within the trade area. We aim to identify patterns and correlations of the different number and types of POI and create a competitive edge over other Food & Beverage competitors in Taiwan.
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[[G1-Group08_Poster|<font color="#000096"><strong>POSTER</strong></font>]]
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[[G1-Group08_Web_Maps|<font color="#000096"><strong>WEB MAPS</strong></font>]]
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[[G1-Group08_Project_Report|<font color="#000096"><strong>PROJECT REPORT</strong></font>]]
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<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 95%;"><font color=#385380">Project Motivation</font></div>
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=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Project Objective</div>=
 
 
Our team aims to achieve the following project objectives:
 
Our team aims to achieve the following project objectives:
 
* Digitize the 12 trade areas allocated with QGIS (Geographic Information System Application)
 
* Digitize the 12 trade areas allocated with QGIS (Geographic Information System Application)

Revision as of 10:48, 14 October 2019

G1 Group 2 Logo.png

HOME

PROPOSAL

POSTER

WEB MAPS

PROJECT REPORT


Project Motivation

Our team aims to achieve the following project objectives:

  • Digitize the 12 trade areas allocated with QGIS (Geographic Information System Application)
  • Set buffer zones for each trade area and identify the different Point of Interests (POI) that are in proximity within each store outlet
  • Analyse and evaluate how the different POIs within each trade area affect the sales of each store outlet
  • Create QGIS web maps to export for easier accessibility by other users
  • Design poster that summarizes our findings and analysis
  • Write up project report that contains a comprehensive discussion of the findings, analysis process and results

Overall, project artifacts containing the digitized maps of the 12 stores and an analysis for each store’s profile will be produced for our client’s usage.

About Taiwan

Data Source

Data Filename Description Data Format Source Usage
GeoPackage
Taiwan_stores Contains data of store assignment from Professor Kam GPKG Professor Kam Allocation of Stores
Administrative Boundaries
County MOI Shows Counties in Taiwan SHP Client Reference Layer
Town MOI Shows Towns in Taiwan SHP Client Reference Layer
Village MOI Shows Villages in Taiwan SHP Client Reference Layer
Location Maps
HN-20181106寬30高30(木) Contain service area of store PPTX Client Reference Layer for Digitising
HZ-20181106寬75高75(木) Contain service area of store PPTX Client Reference Layer for Digitising
JA-20180309寬81高92(木)含框 Contain service area of store PPTX Client Reference Layer for Digitising
JI-20190102寬72高100(鋁)含框 Contain service area of store PPTX Client Reference Layer for Digitising
KG-20171116寬70高60(鋁) Contain service area of store PPTX Client Reference Layer for Digitising
NN-20171213寬77高87(木) Contain service area of store PPTX Client Reference Layer for Digitising
PL-20171213寬110高90(木)含框 Contain service area of store PPTX Client Reference Layer for Digitising
TD-20190903(原外送地圖底圖裁剪) Contain service area of store PPTX Client Reference Layer for Digitising
TT-20190614寬80高100(鋁) Contain service area of store PPTX Client Reference Layer for Digitising
UL-20181106寬40高80(木)含框 Contain service area of store PPTX Client Reference Layer for Digitising
ZU-20171213寬100高100(細木框) Contain service area of store PPTX Client Reference Layer for Digitising
Points of Interest (POI) - North (V7AM181F0WV7000AACV0)
Business Shows businesses in North Taiwan SHP Client Reference Layer for Analysis
CommSvc Shows community service facilities in North Taiwan SHP Client Reference Layer for Analysis
EduInsts Shows education institutions in North Taiwan SHP Client Reference Layer for Analysis
Entertn Shows entertainment facilities in North Taiwan SHP Client Reference Layer for Analysis
FinInsts Shows financial institutions in North Taiwan SHP Client Reference Layer for Analysis
Hospital Shows medical facilities in North Taiwan SHP Client Reference Layer for Analysis
MiscCategories Shows miscellaneous amenities in North Taiwan SHP Client Reference Layer for Analysis
ParkRec Shows parks and recreational areas in North Taiwan SHP Client Reference Layer for Analysis
Restrnts Shows restaurants in North Taiwan SHP Client Reference Layer for Analysis
Shopping Shows shopping malls in North Taiwan SHP Client Reference Layer for Analysis
TransHub Shows transport hubs in North Taiwan SHP Client Reference Layer for Analysis
TravDest Shows travel destinations, such as hotels in North Taiwan SHP Client Reference Layer for Analysis
Points of Interest (POI) - Central (V8AM181F0WV8000AACV0)
Business Shows businesses in Central Taiwan SHP Client Reference Layer for Analysis
CommSvc Shows community service facilities in Central Taiwan SHP Client Reference Layer for Analysis
EduInsts Shows education institutions in Central Taiwan SHP Client Reference Layer for Analysis
Entertn Shows entertainment facilities in Central Taiwan SHP Client Reference Layer for Analysis
FinInsts Shows financial institutions in Central Taiwan SHP Client Reference Layer for Analysis
Hospital Shows medical facilities in Central Taiwan SHP Client Reference Layer for Analysis
MiscCategories Shows miscellaneous amenities in Central Taiwan SHP Client Reference Layer for Analysis
ParkRec Shows parks and recreational areas in Central Taiwan SHP Client Reference Layer for Analysis
Restrnts Shows restaurants in Central Taiwan SHP Client Reference Layer for Analysis
Shopping Shows shopping malls in Central Taiwan SHP Client Reference Layer for Analysis
TransHub Shows transport hubs in Central Taiwan SHP Client Reference Layer for Analysis
TravDest Shows travel destinations, such as hotels in Central Taiwan SHP Client Reference Layer for Analysis
Points of Interest (POI) - South (V9AM181F0WV9000AACV0)
Business Shows businesses in South Taiwan SHP Client Reference Layer for Analysis
CommSvc Shows community service facilities in South Taiwan SHP Client Reference Layer for Analysis
EduInsts Shows education institutions in South Taiwan SHP Client Reference Layer for Analysis
Entertn Shows entertainment facilities in South Taiwan SHP Client Reference Layer for Analysis
FinInsts Shows financial institutions in South Taiwan SHP Client Reference Layer for Analysis
Hospital Shows medical facilities in South Taiwan SHP Client Reference Layer for Analysis
MiscCategories Shows miscellaneous amenities in South Taiwan SHP Client Reference Layer for Analysis
ParkRec Shows parks and recreational areas in South Taiwan SHP Client Reference Layer for Analysis
Restrnts Shows restaurants in South Taiwan SHP Client Reference Layer for Analysis
Shopping Shows shopping malls in South Taiwan SHP Client Reference Layer for Analysis
TransHub Shows transport hubs in South Taiwan SHP Client Reference Layer for Analysis
TravDest Shows travel destinations, such as hotels in South Taiwan SHP Client Reference Layer for Analysis

Project Timeline

Scope of Work

Project Reference

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