Difference between revisions of "G1-Group08 Proposal"
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Proposal | Proposal | ||
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<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 95%;"><font color=#385380">Project Motivation</font></div> | <div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 95%;"><font color=#385380">Project Motivation</font></div> | ||
| − | <div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The client in this proposal is well established international F&B brand and owns a lot of outlets across different counties in Taiwan. This brings up a business question on what are the potential reasons that result in a different sales figure for the different franchised outlets. | + | <div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The client in this proposal is well established international F&B brand and owns a lot of outlets across different counties in Taiwan. This brings up a business question on what are the potential reasons that result in a different sales figure for the different franchised outlets and it is part of a marketing strategy for the client. |
| − | Therefore, in this project, our team is motivated to | + | Therefore, in this project, our team is motivated to explore whether geographic segmentation and the location of the trade area influences the sales level of the various outlets in Taiwan. Psychographic segmentation may play a part as well since lifestyle in the county may affect the sales performance of the outlets. Our team will specifically focus on the analysis for the county of Changhua, Chiayi and Yunlin. |
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| + | To understand more about the counties our team is assigned to, we carried out background information research and realised each of the counties has its own charms and sites to attract people to visit. Through identifying the Point of Interest (POI) types that are positioned near the store’s trade area in Taiwan and comparing the individual outlet’s sales performance, the team will be able to provide an analysis to the client regarding their positioning of the stores in the three counties. The team seeks to find out whether the different kinds of POI have any impact on the sales performance of the outlets in the different trade areas while ensuring they have a competitive edge over their competitor's food chain stores. | ||
| − | + | Another motivation that drives our team to choose this Business Profiling Project over the Master Plan Evaluation Project is the application of Geographic Information Systems (GIS) skills learnt in class into Taiwan context. Business Profiling is an area that our team is interested in so it will be an enriching experience to take on this project and work in collaboration real-time with the client from Taiwan. The team aims to suggest recommendations and strategies in this project that can aid the client in marketing to the potential consumers in the trade area while being able to drive their revenues and sales. | |
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Revision as of 21:32, 13 October 2019
Proposal
