Difference between revisions of "G1-Group08 Proposal"
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Proposal | Proposal | ||
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<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The client in this proposal is well established international F&B brand and owns a lot of outlets across different counties in Taiwan. This brings up a business question on what are the potential reasons that result in a different sales figure for the different franchised outlets. | <div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The client in this proposal is well established international F&B brand and owns a lot of outlets across different counties in Taiwan. This brings up a business question on what are the potential reasons that result in a different sales figure for the different franchised outlets. | ||
Therefore, in this project, our team is motivated to discover whether the location of the trade area influences the sales level of the various outlets in Taiwan. Our team will specifically focus on the analysis for the county of Changhua, Chiayi and Yunlin. | Therefore, in this project, our team is motivated to discover whether the location of the trade area influences the sales level of the various outlets in Taiwan. Our team will specifically focus on the analysis for the county of Changhua, Chiayi and Yunlin. | ||
− | <div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white"> | + | <div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white">Changhua</font></div> |
− | <br><div style=" width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Changhua is known as "the granary of Taiwan". Changhua is famous as gateway to Lugang and | + | <br><div style=" width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Changhua is known as "the granary of Taiwan". Changhua is famous as gateway to Lugang and is also a great spot to enjoy a leisurely vacation in Taiwan. The town, in Changhua County, is Taiwan’s second-oldest urban center. It is leisure spot with many farms open for recreation. </font></div> |
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<div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white">Yunlin</font></div><br> | <div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white">Yunlin</font></div><br> | ||
− | <div style=" width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Yunlin is a county located at south-central part of Western Taiwan | + | <div style=" width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Yunlin is a county located at south-central part of Western Taiwan. It is part of the Chianan Plain, a flat land known for its agriculture. Yunlin is well known for its rustic charm and high-quality agricultural products. Additionally, Yunlin's many temples attract tens of thousands of people every year. Yunlin has also nurtured a vibrant cultural industry.</font></div> |
<br> | <br> | ||
<div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white">Chiayi</font></div><br> | <div style="background: #093066; text-align: left; padding: 15px; font-weight: bold; line-height: 1em; text-indent: 10px; border-left: #FE0000 solid 30px; font-size: 15px; width: 10%;"><font color="white">Chiayi</font></div><br> | ||
− | <div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif"> Chiayi is located in the plains of southwestern Taiwan | + | <div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif"> Chiayi is located in the plains of southwestern Taiwan and has a population of around 270,000 people. It is the access point for trips to the scenic mountain area of Alishan. Chiayi is fairly lacking for eye-catching tourist attractions, but it does offer its insights and charms to people who travel to there. Some places of worship attractions in Chiayi are Amitabha Temple and Chiayi Park and Botanical Gardens.</font></div> |
<br><div style="border-bottom: #789DBF solid 3px; width: 96%;"></div> | <br><div style="border-bottom: #789DBF solid 3px; width: 96%;"></div> | ||
− | Each of the counties has its own charms to attract people to visit. Through identifying the Point of Interest (POI) types that are positioned near the store’s trade area in Taiwan and comparing the individual outlet’s sales performance, the team will be able to provide an analysis to the client regarding their positioning of the stores in the three counties. The team seeks to find out whether the different kinds of POI have any impact on the sales in each of the outlets while ensuring they have a competitive edge over their competitor's food chain stores. | + | Each of the counties has its own charms and sites to attract people to visit. Through identifying the Point of Interest (POI) types that are positioned near the store’s trade area in Taiwan and comparing the individual outlet’s sales performance, the team will be able to provide an analysis to the client regarding their positioning of the stores in the three counties. The team seeks to find out whether the different kinds of POI have any impact on the sales in each of the outlets while ensuring they have a competitive edge over their competitor's food chain stores. |
− | Another motivation that drives our team to choose this Business Profiling Project over the Master Plan Evaluation Project is the application of Geographic Information Systems (GIS) skills learnt in class | + | Another motivation that drives our team to choose this Business Profiling Project over the Master Plan Evaluation Project is the application of Geographic Information Systems (GIS) skills learnt in class into Taiwan context. Business Profiling is an area that our team is interested in so it will be an enriching experience to take on this project and work in collaboration real-time with the client from Taiwan. |
</font></div> | </font></div> | ||
<br> | <br> | ||
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Objectives</font></div> | <div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Objectives</font></div> | ||
<div style="width: 95%;"> | <div style="width: 95%;"> | ||
− | <font size=3px; face="Open Sans, Arial, sans-serif">Following the allocation of <b>13 | + | <font size=3px; face="Open Sans, Arial, sans-serif">Following the allocation of <b>13 stores</b> to the team, the team will utilise the datasets provided to achieve the outlined <b>project objectives</b>: |
− | # Digitise the map | + | # Digitise the map with the application of QGIS (Geographic Information System Software) |
− | # Identify the various Point of Interest (POI) | + | # Delineate the trade area of the F&B outlets in Taiwan |
− | # | + | # Set multiple buffer zones for each trade area |
− | Analyse and evaluate how the presence of POI can affect the sales of the individual F&B outlet within the trade area | + | # Identify the various Point of Interest (POI) that are in close proximity to the individual outlet |
+ | # Analyse and evaluate how the presence of POI can affect the sales of the individual F&B outlet within the trade area | ||
+ | # Build QGIS Web Maps to export and publish the maps to the web | ||
+ | # Create poster to summarise the significant results and findings | ||
+ | # Develop Project Report that contains the detailed research and analysis | ||
Ultimately, the team will produce the project artifacts that contains the digitised maps of 13 stores as well as a detailed analysis of the stores’ profiles based on the POI within the trade area. | Ultimately, the team will produce the project artifacts that contains the digitised maps of 13 stores as well as a detailed analysis of the stores’ profiles based on the POI within the trade area. | ||
</font> | </font> | ||
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<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Data</font></div> | <div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Data</font></div> | ||
− | <font size=3px; face="Open Sans, Arial, sans-serif">The following <b>datasets</b> applied to this project has been provided by Professor Kam with the permission from the | + | <font size=3px; face="Open Sans, Arial, sans-serif">The following <b>datasets</b> applied to this project has been provided by Professor Kam with the permission from the client.</font> |
{| style="text-align: center;center;background: #093066; color: white; width: 95%;" | {| style="text-align: center;center;background: #093066; color: white; width: 95%;" | ||
! style="width: 200px;" | Data Folder Name | ! style="width: 200px;" | Data Folder Name | ||
! style="width: 150px;" | Data Format | ! style="width: 150px;" | Data Format | ||
− | ! style="width: | + | ! style="width: 110px;" | Data Source |
− | ! style="width: | + | ! style="width: 260px;"|Purpose |
|-style=" text-align: left; text-indent: 15px;background: white; color: black; width: 100px;" | |-style=" text-align: left; text-indent: 15px;background: white; color: black; width: 100px;" | ||
| Admin_boundary | | Admin_boundary | ||
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*Town MOI | *Town MOI | ||
*Village MOI | *Village MOI | ||
− | ||Shapefile||Client||Import the layers for easy tracing and digitising of the map | + | ||Shapefile||Client / Professor Kam||Import the layers for easy tracing and digitising of the map |
|-style="text-align: left; text-indent: 15px;background: white; color: black" | |-style="text-align: left; text-indent: 15px;background: white; color: black" | ||
| GeoPackage | | GeoPackage | ||
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||GeoPackage|| Professor Kam||Contains the list of stores in Taiwan and extract the 13 allocated stores | ||GeoPackage|| Professor Kam||Contains the list of stores in Taiwan and extract the 13 allocated stores | ||
|-style="text-align: left; text-indent: 15px;background: white; color: black" | |-style="text-align: left; text-indent: 15px;background: white; color: black" | ||
− | | Location_map||PowerPoint Slides|| Client||Consists of the stores’ trade area for the team to digitise the map | + | | Location_map||PowerPoint Slides||Client||Consists of the stores’ trade area for the team to digitise the map |
|-style="text-align: left; text-indent: 15px;background: white; color: black" | |-style="text-align: left; text-indent: 15px;background: white; color: black" | ||
| Point of Interest (POI) | | Point of Interest (POI) | ||
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# Sports Complex | # Sports Complex | ||
# Train Station | # Train Station | ||
− | || | + | ||Shapefile||Client / Professor Kam||Lists of POI for the team to identify within the trade area |
|-style="text-align: left; text-indent: 15px;background: white; color: black" | |-style="text-align: left; text-indent: 15px;background: white; color: black" | ||
− | | Map Releases- Taiwan Release Notes||PDF|| | + | | Map Releases - Taiwan Release Notes||PDF||Professor Kam||Identify the POI’s facility code based on the facility description. |
|} | |} | ||
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<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 95%;"><font color=#385380">Scope of Work</font></div> | <div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 95%;"><font color=#385380">Scope of Work</font></div> | ||
− | <div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The workload has been divided up among the three members in the team so everyone will coordinate their completed work together afterwards. In this case, for delineating the trade area of each outlet, the work is being split up according to the county in Taiwan. | + | <div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The workload has been divided up among the three members in the team so everyone will coordinate their completed work together afterwards. In this case, for delineating the trade area of each outlet, the work is being split up according to the assigned county in Taiwan. |
Therefore, each team member is responsible for 1 county respectively: | Therefore, each team member is responsible for 1 county respectively: | ||
{| style="text-align: center;center;background: #093066; color: white; width: 30%;" | {| style="text-align: center;center;background: #093066; color: white; width: 30%;" | ||
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! style="width: 10px;" | County | ! style="width: 10px;" | County | ||
|-style="text-align: left; text-indent: 15px;background: white; color: black" | |-style="text-align: left; text-indent: 15px;background: white; color: black" | ||
− | | Su Yee|| | + | | Su Yee||Changhua |
|-style="text-align: left; text-indent: 15px;background: white; color: black" | |-style="text-align: left; text-indent: 15px;background: white; color: black" | ||
| Eddie||Yunlin | | Eddie||Yunlin | ||
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! style="width: 10px;" | Store Code | ! style="width: 10px;" | Store Code | ||
|-style="text-align: left; text-indent: 15px;background: white; color: black" | |-style="text-align: left; text-indent: 15px;background: white; color: black" | ||
− | | | + | | Changhua|| |
*XH | *XH | ||
*YL | *YL | ||
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</font></div> | </font></div> | ||
− | <div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Using QGIS, our team has digitised the maps for all the 13 outlets according to the stores' location map. Moreover, buffer distances of | + | <div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">Using QGIS, our team has digitised the maps for all the 13 outlets according to the stores' location map. Moreover, buffer distances of 2.5km, 3km and 3.5km has been set for each of the trade areas in the three counties. Our team will proceed to extract the significant POI that are present in the trade area and further analysis will be conducted to analyse how the POI types can affect the sales performance of each of the above mentioned outlets.</font></div><br> |
<div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Schedule</font></div> | <div style="text-align: left; padding: 15px; line-height: 1em; border-left: #789DBF solid 8px;font-size: 20px; width: 100%;"><font color=#385380">Project Schedule</font></div> | ||
<div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The <b>Gantt Chart</b> that is shown below has been prepared by the team based on their own availability while keeping the tight deadlines of this project into consideration. All final deliverable of the project is expected to be submitted by Week 14.</font></div> | <div style="width: 95%;"><font size=3px; face="Open Sans, Arial, sans-serif">The <b>Gantt Chart</b> that is shown below has been prepared by the team based on their own availability while keeping the tight deadlines of this project into consideration. All final deliverable of the project is expected to be submitted by Week 14.</font></div> | ||
<br>[[File:G1 Group 8 Gantt Chart.png|1000px]] | <br>[[File:G1 Group 8 Gantt Chart.png|1000px]] | ||
[[File:G1 Group 8 Gantt Chart Legend.png|left|150px]] | [[File:G1 Group 8 Gantt Chart Legend.png|left|150px]] | ||
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Revision as of 17:43, 13 October 2019
Proposal