Difference between revisions of "G2-Group10 Proposal"

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[[File:Sample ppt.PNG|300px|thumb|right]]
 
[[File:Sample ppt.PNG|300px|thumb|right]]
 
<br>
 
<br>
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[[File:Untitled.jpg|600px|frameless|centre]]
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As the client has many outlets located all over Taiwan, each group is allocated 13-15 stores to work on for the trade area analysis. Our group was allocated the outlets within Taoyuan City (桃园市), as shown in the map above. The stores include,
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{| class="wikitable"
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|-
 +
! Store Code !! Store Name !! Total Trade Area 總區塊 !! No. of Household 總戶數
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|-
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| DU|| 桃園大園店|| 13 || 16414
 +
|-
 +
| LK || 林口長庚店 || 13 || 15331
 +
|-
 +
| KW || 桃園龜山店 || 20 || 37643
 +
|-
 +
| CZ || 桃園春日店 || 17 || 20963
 +
|-
 +
| NQ || 桃園南崁店 || 10 || 28004
 +
|-
 +
| RJ || 桃園南昌店 || 7 || 14084
 +
|-
 +
| WL || 桃園武陵店 || 15 || 37925
 +
|-
 +
| TD (TK) || 桃園同德店 || 13 || 29665
 +
|-
 +
| NL || 內壢中華店 || 19 || 34925
 +
|-
 +
| TE || 桃園桃鶯店 || 21 || 32697
 +
|-
 +
| PD || 桃園八德店 || 15 || 32216
 +
|-
 +
| TY || Missing location map || - || -
 +
|-
 +
| DZ || Missing location map || - || -
 +
|}
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 +
Other than the stores, we are also provided with information of points of interest (POIs). These points of interests will help us strengthen our trade area analysis based on the concentration of facilities in the area.
 +
 +
<br>
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 +
{| class="wikitable"
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|-
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! Facility Description!! Facility Type
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|-
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| 1. ATM || 3578
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|-
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| 2. BANK || 6000
 +
|-
 +
| 3. BAR OR PUB || 9532
 +
|-
 +
| 4. BOOKSTORE || 9995
 +
|-
 +
| 5. BOWLING CENTRE || 7933
 +
|-
 +
| 6. BUS STATION || 4170
 +
|-
 +
| 7. BUSINESS FACILITY || 5000
 +
|-
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| 8. CINEMA || 7832
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|-
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| 9. CLOTHING STORE || 9537
 +
|-
 +
| 10. COFFEE SHOP || 9996
 +
|-
 +
| 11. COMMUTER RAIL STATION || 4100
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|-
 +
| 12. CONSUMER ELECTRONICS STORE || 9987
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|-
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| 13. CONVENIENCE STORE || 9535
 +
|-
 +
| 14. DEPARTMENT STORE || 9545
 +
|-
 +
| 15. GOVERNMENT OFFICE || 9525
 +
|-
 +
| 16. GROCERY STORE || 5400
 +
|-
 +
| 17. HIGHER EDUCATION || 8200
 +
|-
 +
| 18. HOSPITAL || 8060
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|-
 +
| 19. HOTEL || 7011
 +
|-
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| 20. MEDICAL SERVICE || 9583
 +
|-
 +
| 21. PHARMACY || 9565
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|-
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| 22. RESIDENTIAL AREA/BUILDING || 9590
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|-
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| 23, RESTAURANT || 5800
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|-
 +
| 24. SCHOOL || 8211
 +
|-
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| 25. SHOPPING || 6512
 +
|-
 +
| 26. SPORTS CENTRE || 7997
 +
|-
 +
| 27. SPORTS COMPLEX || 7940
 +
|-
 +
| 28. TRAIN STATION || 4013
 +
|}
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 +
<br>
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 +
  
 
<!--SCOPE OF WORK-->
 
<!--SCOPE OF WORK-->

Revision as of 22:05, 24 November 2019

HOME  

PROJECT PROPOSAL

 

PROJECT POSTER

 

WEB MAPS

  PROJECT REPORT


PROJECT MOTIVATION


The group was tasked to work on a business profiling project for one of the biggest world-wide fast food chains, with a primary focus on its outlets in Taiwan. The chain has close to 240 outlets all over Taiwan and we’ll be focusing on 13 outlets which are based in Taoyuan, Taiwan.

Our group is excited to embark on this project as it gives us an opportunity to apply the knowledge that we have learned during the module in a real-life context. Though circumstances are more unpredictable and data is less regulated and with high complexity, our group aims to overcome these problems and deliver high-quality insights for our client.

Based on the Taoyuan's Government strategic plans to attract foreign investors. Thus, our group views this as the perfect opportunity for our client to capitalize on with the increase in population.


PROJECT OBJECTIVE

To cover trade area analysis in detail through:

  • Delineation of Trade Area of each stores
  • Analyze overlapping trade areas of each stores
  • Analyze buffering zone of each stores
  • Create profiles of customers using 5 cluster for each trade area (To target the largest customer)
  • Analyze POIs of each trade area of each store to see if it affects sales (e.g. Proximity of stores)

With geographic information systems software QGIS, we’ll be able to precisely plot and delineate the trade area boundaries and compile information to help the restaurant in their decision analysis.

By the end of the project, we hope to be able to share a few key deliverables with our client, mainly
1. Project Proposal
2. Project Poster
3. Web Maps
4. Project Report


DATA

Sample ppt.PNG



Untitled.jpg

As the client has many outlets located all over Taiwan, each group is allocated 13-15 stores to work on for the trade area analysis. Our group was allocated the outlets within Taoyuan City (桃园市), as shown in the map above. The stores include,

Store Code Store Name Total Trade Area 總區塊 No. of Household 總戶數
DU 桃園大園店 13 16414
LK 林口長庚店 13 15331
KW 桃園龜山店 20 37643
CZ 桃園春日店 17 20963
NQ 桃園南崁店 10 28004
RJ 桃園南昌店 7 14084
WL 桃園武陵店 15 37925
TD (TK) 桃園同德店 13 29665
NL 內壢中華店 19 34925
TE 桃園桃鶯店 21 32697
PD 桃園八德店 15 32216
TY Missing location map - -
DZ Missing location map - -

Other than the stores, we are also provided with information of points of interest (POIs). These points of interests will help us strengthen our trade area analysis based on the concentration of facilities in the area.


Facility Description Facility Type
1. ATM 3578
2. BANK 6000
3. BAR OR PUB 9532
4. BOOKSTORE 9995
5. BOWLING CENTRE 7933
6. BUS STATION 4170
7. BUSINESS FACILITY 5000
8. CINEMA 7832
9. CLOTHING STORE 9537
10. COFFEE SHOP 9996
11. COMMUTER RAIL STATION 4100
12. CONSUMER ELECTRONICS STORE 9987
13. CONVENIENCE STORE 9535
14. DEPARTMENT STORE 9545
15. GOVERNMENT OFFICE 9525
16. GROCERY STORE 5400
17. HIGHER EDUCATION 8200
18. HOSPITAL 8060
19. HOTEL 7011
20. MEDICAL SERVICE 9583
21. PHARMACY 9565
22. RESIDENTIAL AREA/BUILDING 9590
23, RESTAURANT 5800
24. SCHOOL 8211
25. SHOPPING 6512
26. SPORTS CENTRE 7997
27. SPORTS COMPLEX 7940
28. TRAIN STATION 4013



SCOPE OF WORK

Untitled.jpg

As the client has many outlets located all over Taiwan, each group is allocated 13-15 stores to work on for the trade area analysis. Our group was allocated the outlets within Taoyuan City (桃园市), as shown in the map above. The stores include,

Store Code Store Name Total Trade Area 總區塊 No. of Household 總戶數
DU 桃園大園店 13 16414
LK 林口長庚店 13 15331
KW 桃園龜山店 20 37643
CZ 桃園春日店 17 20963
NQ 桃園南崁店 10 28004
RJ 桃園南昌店 7 14084
WL 桃園武陵店 15 37925
TD (TK) 桃園同德店 13 29665
NL 內壢中華店 19 34925
TE 桃園桃鶯店 21 32697
PD 桃園八德店 15 32216
TY Missing location map - -
DZ Missing location map - -

Other than the stores, we are also provided with information of points of interest (POIs). These points of interests will help us strengthen our trade area analysis based on the concentration of facilities in the area.


Facility Description Facility Type
1. ATM 3578
2. BANK 6000
3. BAR OR PUB 9532
4. BOOKSTORE 9995
5. BOWLING CENTRE 7933
6. BUS STATION 4170
7. BUSINESS FACILITY 5000
8. CINEMA 7832
9. CLOTHING STORE 9537
10. COFFEE SHOP 9996
11. COMMUTER RAIL STATION 4100
12. CONSUMER ELECTRONICS STORE 9987
13. CONVENIENCE STORE 9535
14. DEPARTMENT STORE 9545
15. GOVERNMENT OFFICE 9525
16. GROCERY STORE 5400
17. HIGHER EDUCATION 8200
18. HOSPITAL 8060
19. HOTEL 7011
20. MEDICAL SERVICE 9583
21. PHARMACY 9565
22. RESIDENTIAL AREA/BUILDING 9590
23, RESTAURANT 5800
24. SCHOOL 8211
25. SHOPPING 6512
26. SPORTS CENTRE 7997
27. SPORTS COMPLEX 7940
28. TRAIN STATION 4013


PROJECT SCHEDULE


Annotation 2019-10-19 210740.png
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