Difference between revisions of "G2-Group08 Proposal"
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| − | There are two main objectives of this project: | + | There are two main objectives of this project:<br> |
1. To find the most suitable and efficient trade area delineation method | 1. To find the most suitable and efficient trade area delineation method | ||
2. To analyse and generate insights into the current trade areas with respect to the selected points of interest and sales revenue | 2. To analyse and generate insights into the current trade areas with respect to the selected points of interest and sales revenue | ||
Revision as of 13:39, 22 November 2019
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As part of our module, Geographic Information Systems for Urban Planning, we are collaborating with an international food chain to analyse 15 trade areas located in Taiwan's Kaohsiung and Ping Tung region. The international food chain currently uses manual methods of delineating their trade area which is largely time consuming. Therefore we aim to propose new and faster methods using QGIS to delineate the trade area. We will also be analysing the points of interest (POI) within each trade area to determine correlation between the POIs and sales revenue. The results of this project will provide the international food chain with the necessary geographic data analysis to make an informed decision regarding their sales and marketing strategy. |
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There are two main objectives of this project: |
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There are two main objectives of this project: 1. We will be digitising the current location maps in Kaohsiung and Ping Tung. Afterwhich, we will proceed to add the points of interests as columns under the operational trade area layer along with the sales revenue data. |
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As part of our module, Geographic Information Systems for Urban Planning, our group will be taking on a business profiling project in collaboration with an international F&B chain. For our project, we will be focusing on the company's outlets in Taiwan, in particular the west region and most of which are located in Kaohsiung city. Hence, we are covering a total of 15 outlets in which each outlet is surrounded by a trade area. Our main objective is to extract the total number of Point of Interests (POIs) within each trade area. This would allow us to determine the likelihood of customers dining at a particular outlet. The results of this project will provide the F&B chain with the necessary geographic data analysis to make an informed decision regarding their sales and marketing strategy. |
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As part of our module, Geographic Information Systems for Urban Planning, our group will be taking on a business profiling project in collaboration with an international F&B chain. For our project, we will be focusing on the company's outlets in Taiwan, in particular the west region and most of which are located in Kaohsiung city. Hence, we are covering a total of 15 outlets in which each outlet is surrounded by a trade area. Our main objective is to extract the total number of Point of Interests (POIs) within each trade area. This would allow us to determine the likelihood of customers dining at a particular outlet. The results of this project will provide the F&B chain with the necessary geographic data analysis to make an informed decision regarding their sales and marketing strategy. |
