G1-Group05 Proposal

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About Taipei and Yilan

Taipei, the capital of Taiwan, is the most populated city in Taiwan with around 7 million people in the city and surrounding areas. In contrast, Yilan is a county in northeastern Taiwan. Even though its land area is 8 times the size of Taipei, it has a low population of around 450,000 people. Joining together both counties is Jiang Yushui Expressway (National Freeway 5).

Project Motivation

Our client is part of the International Food and Beverage franchise that is currently present in Taiwan. Our client has provided us with data to analyse each outlet and their respective trade areas have impacted the franchise's business in Taipei and Yilan. By understanding the trade areas of each location better, we can identify what influences the performance of each outlet.

Our project aims to digitise and delineate the trade areas, as well as study the points of interest per area. We can then provide useful information for our client by analysing effect the different points of interests have on sales. This information will allow for more informed business decision-making, especially when assessing the success of their current outlets considering the viability of a potential new outlet location.

Project Objectives

Highway to Taipei aims to achieve the following objectives by the end of the project:

1. Digitise and delineate Operational Trade Areas
2. Analyse the overlapping trade areas of the outlets
3. Extract significant POIs
4. Analyse impact of POIs in each trade area of each outlet
5. Perform drive time analysis & impact on trade areas
6. Create GIS maps for data visualisation
7. Summarise findings in a poster & report

About Areas Studied

Digitisation
Stores alr have their own trade area based on delivery services (operational trade area) --> Manually digitise outer boundary, then inner boundary

Trade Area Analysis

• Buffer trade area --> Mutually exclusive (like today's lesson)
• Varied distance trade area

Comparative Analysis Compare btw theoretical & operational trade area

• Points of interests (POI) within each TA (eg. Biz establishments) -- Use facility type codes in code book "Map Releases - Taiwan PDF"

             Point in polygon count for each POI of interest --> Run as Batch Process

• Sales figures
• Drive time

Scope of Work

Data Preparation

• Digitisation of trade areas
• Ideal trade area
• Operational trade area

Performing GIS Analysis

• Comparison between ideal & operational trade area

* POI within each TA
* Sales figures
* Drive time

Project Deliverables

• Preparing report of survey
• Preparing poster and materials for townhall presentation

Project Timeline

Data Sources

Data Name	Data Format	Source
Landuse (2008/2014/2019)
URA Planning Areas (2008)	Shape files	https://data.gov.sg/dataset/master-plan-2008-planning-area-boundary-no-sea
URA Planning Areas (2014)	Shape files	https://data.gov.sg/dataset/master-plan-2014-planning-area-boundary-web
URA Planning Areas (2019)	Reference	https://www.ura.gov.sg/Corporate/Planning/Draft-Master-Plan-19
Population
Population (2015)	CSV	https://www.singstat.gov.sg/find-data/search-by-theme/population/geographic-distribution/latest-data
Population (2019)	CSV	https://www.singstat.gov.sg/-/media/files/publications/population/population2019.pdf
Profession	CSV	https://www.tablebuilder.singstat.gov.sg/publicfacing/createSpecialTable.action?refId=8321
Education & Healthcare Services
Childcare Services	Shapefile	https://data.gov.sg/dataset/listing-of-centres