G1-Group02

PROPOSAL

POSTER

WEB MAPS

PROJECT REPORT

Project Motivation

The uprising trend of Big Data has brought about new tools for businesses to make decisions. In an environment where businesses need to maintain a competitive edge to stay relevant in the market, analytical tools can help them to bridge that gap and make more informed decisions. Our client understands the importance of analytics and has requested us to assist them in analyzing their current data and propose meaningful recommendations to them. Making use of the geospatial analysis techniques and skills that taught in class, our team aims to assist our client to reach greater heights by providing business profiling and analysis solutions and recommendations to them.

Our client for this project is a Food & Beverage (F&B) giant that operates in multiple countries worldwide. For this project, we will be focusing on 13 branches in Taiwan, specifically all the branches of the F&B chain that are located along the East Coast of Taiwan. These branches are located in 4 different counties, namely Keelung, Nantou, Hualien and Taitung.

Since our allocated stores are scattered from the North to the South of the East side of Taiwan, we would like to identify any correlations between the location of the stores and the stores' reachability and profitability, based on the number of customers for each trading zone and subzone, and the location of different points of interest (POIs) located within their respective trade areas that were provided by our client. Our team hopes to be able to provide business recommendations to our client and identify potential hotspots that have high reachability based on nearby POIs by the end of the project.

Project Objectives

The project aims to meet the following objectives:

• Create digitized maps on Geographic Information System (GIS) software that corresponds to the location maps provided by the client
• Conduct detailed analysis for each store’s profile based on points of interests (POI) within their trading zone and subzones
• Provide recommendations to our client to further its businesses, such as recommending hotspots with high reachability to the client

The following deliverables will be produced:

• Geopackage file containing digitized map layers for further analysis on our client’s end
• Project poster depicting our crucial findings, which includes analysis results from our findings
• Townhall poster presentation to showcase our analysis process and results
• Project report detailing the respective analysis of each store’s profile

We hope that through this process, our team is able to learn more about the techniques of using GIS software for geographical analysis, and integrate what we learnt in this module together with what we learnt in other modules, such as coding, statistics and analytics. We also hope that we can provide our client basic analysis results that could kick-start new projects related to geographical analysis that could bring their businesses to further heights.

Project Scope

The stores that we were assigned to our team are HN, HZ, Jenyi (JI), Ji An (JA), Keelung Shensi (KG), KP, Nantou Nangang (NN), Nantou Puli (PL), TD, Tsao-Tung (TT), TT, UL, ZU (Jhushan Township). Amongst the stores that were allocated to our team, we had a mix of stores that were opened and closed down. Only two stores, Jenyi (JI) and Tsao-Tung (TT), are not currently in operation anymore. The location of the stores are shown in the figure below:

As seen in the figure above, the breakdown of stores according to their counties is as the following:

• Keelung: Keelung Shensi (KG), KP, Jenyi (JI)
• Nantou: Nantou Nangang (NN), Nantou Puli (PL), Tsao-Tung (TT), TT, ZU (Jhushan Township)
• Hualien: HN, HZ, Ji An (JA), UL
• Taitung: TD

The trading zones and subzones for each store will be digitised and clipped to the 28 selected POIs for analysis. Our team will be showcasing our analysis results in our poster and will be displaying and presenting it in the townhall poster presentation.

Our team will be evaluating the success of our project with the following criterias:

• Schedule - the project must be completed and submitted by 24 November 2019
• Quality of deliverables - deliverables produced must be clear, concise and insightful
• Stakeholder satisfaction - the results of our project should meet all objectives stated in the "Project Objectives" section

Data

Data Filename	Description	Data Format	Source	Usage
GeoPackage
Taiwan_stores	Contains data of store assignment from Professor Kam	GPKG	Professor Kam	Allocation of Stores
Administrative Boundaries
County MOI	Shows Counties in Taiwan	SHP	Client	Reference Layer
Town MOI	Shows Towns in Taiwan	SHP	Client	Reference Layer
Village MOI	Shows Villages in Taiwan	SHP	Client	Reference Layer
Location Maps
HN-20181106寬30高30(木)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
HZ-20181106寬75高75(木)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
JA-20180309寬81高92(木)含框	Contain service area of store	PPTX	Client	Reference Layer for Digitising
JI-20190102寬72高100(鋁)含框	Contain service area of store	PPTX	Client	Reference Layer for Digitising
KG-20171116寬70高60(鋁)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
NN-20171213寬77高87(木)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
PL-20171213寬110高90(木)含框	Contain service area of store	PPTX	Client	Reference Layer for Digitising
TD-20190903(原外送地圖底圖裁剪)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
TT-20190614寬80高100(鋁)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
UL-20181106寬40高80(木)含框	Contain service area of store	PPTX	Client	Reference Layer for Digitising
ZU-20171213寬100高100(細木框)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
Points of Interest (POI) - North (V7AM181F0WV7000AACV0)
Business	Shows businesses in North Taiwan	SHP	Client	Reference Layer for Analysis
CommSvc	Shows community service facilities in North Taiwan	SHP	Client	Reference Layer for Analysis
EduInsts	Shows education institutions in North Taiwan	SHP	Client	Reference Layer for Analysis
Entertn	Shows entertainment facilities in North Taiwan	SHP	Client	Reference Layer for Analysis
FinInsts	Shows financial institutions in North Taiwan	SHP	Client	Reference Layer for Analysis
Hospital	Shows medical facilities in North Taiwan	SHP	Client	Reference Layer for Analysis
MiscCategories	Shows miscellaneous amenities in North Taiwan	SHP	Client	Reference Layer for Analysis
ParkRec	Shows parks and recreational areas in North Taiwan	SHP	Client	Reference Layer for Analysis
Restrnts	Shows restaurants in North Taiwan	SHP	Client	Reference Layer for Analysis
Shopping	Shows shopping malls in North Taiwan	SHP	Client	Reference Layer for Analysis
TransHub	Shows transport hubs in North Taiwan	SHP	Client	Reference Layer for Analysis
TravDest	Shows travel destinations, such as hotels in North Taiwan	SHP	Client	Reference Layer for Analysis
Points of Interest (POI) - Central (V8AM181F0WV8000AACV0)
Business	Shows businesses in Central Taiwan	SHP	Client	Reference Layer for Analysis
CommSvc	Shows community service facilities in Central Taiwan	SHP	Client	Reference Layer for Analysis
EduInsts	Shows education institutions in Central Taiwan	SHP	Client	Reference Layer for Analysis
Entertn	Shows entertainment facilities in Central Taiwan	SHP	Client	Reference Layer for Analysis
FinInsts	Shows financial institutions in Central Taiwan	SHP || Client || Reference Layer for Analysis
Hospital	Shows medical facilities in Central Taiwan	SHP	Client	Reference Layer for Analysis
MiscCategories	Shows miscellaneous amenities in Central Taiwan	SHP	Client	Reference Layer for Analysis
ParkRec	Shows parks and recreational areas in Central Taiwan	SHP	Client	Reference Layer for Analysis
Restrnts	Shows restaurants in Central Taiwan	SHP	Client	Reference Layer for Analysis
Shopping	Shows shopping malls in Central Taiwan	SHP	Client	Reference Layer for Analysis
TransHub	Shows transport hubs in Central Taiwan	SHP	Client	Reference Layer for Analysis
TravDest	Shows travel destinations, such as hotels in Central Taiwan	SHP	Client	Reference Layer for Analysis
Points of Interest (POI) - South (V9AM181F0WV9000AACV0)
Business	Shows businesses in South Taiwan	SHP	Client	Reference Layer for Analysis
CommSvc	Shows community service facilities in South Taiwan	SHP	Client	Reference Layer for Analysis
EduInsts	Shows education institutions in South Taiwan	SHP	Client	Reference Layer for Analysis
Entertn	Shows entertainment facilities in South Taiwan	SHP	Client	Reference Layer for Analysis
FinInsts	Shows financial institutions in South Taiwan	SHP	Client	Reference Layer for Analysis
Hospital	Shows medical facilities in South Taiwan	SHP	Client	Reference Layer for Analysis
MiscCategories	Shows miscellaneous amenities in South Taiwan	SHP	Client	Reference Layer for Analysis
ParkRec	Shows parks and recreational areas in South Taiwan	SHP	Client	Reference Layer for Analysis
Restrnts	Shows restaurants in South Taiwan	SHP	Client	Reference Layer for Analysis
Shopping	Shows shopping malls in South Taiwan	SHP	Client	Reference Layer for Analysis
TransHub	Shows transport hubs in South Taiwan	SHP	Client	Reference Layer for Analysis
TravDest	Shows travel destinations, such as hotels in South Taiwan	SHP	Client	Reference Layer for Analysis

Project Schedule

Phase 1 (Week 1 to Week 5)

Phase 2 (Week 6 to Week 10)

Phase 3 (Week 10 to Week 14)