Difference between revisions of "G1-Group05 Proposal"

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== Proposal ==
 
== Proposal ==
 +
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>About Hualien and Taipei</div>=
 +
 +
Hualien is a county on the East coast of Taiwan. Even though it is the largest county by area, it has one of the lowest populations in the country. In contrast, Taipei, the capital of Taiwan, is the most populated city in Taiwan with arpund 7 million people in the city and surrounding areas. Joining together both counties is Jiang Yushui Expressway (National Freeway 5).
  
 
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Project Motivation</div>=
 
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Project Motivation</div>=
  
 
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Project Objectives</div>=
 
  
  
 +
Our client is part of the International Food and Beverage franchise that is currently present in Taiwan. Our client has provided us with data to analyse how the each outlet and their respective trade areas have impacted the franchise's business in Hualien and Taipei. By understanding the trade areas of each location better, we can identify what influences the performance of each outlet.
  
 +
Our project aims to digitise and delineate the trade areas, as well as study the points of interest per area. We can then provide useful information for our client by analysing effect the different points of interests have on sales. This information will allow for more informed business decision-making, especially when assessing the success of their current outlets considering the viability of a potential new outlet location.
  
 +
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Project Objectives</div>=
 +
Highway to Taipei aims to acheive the following ojectives by the end of the project:
 +
1. Digitise and delineate Operational Trade Areas
 +
2. Analyse the overlapping trade areas of the outlets
 +
3. Extract significant POIs
 +
4. Create business / customer profiles
 +
5. Anaylse impact of POIs in each trade area of each outlet
 +
6. Create GIS maps for data visualisation
 +
7. Summarise findings in a poster & report
 
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>About Areas Studied</div>=
 
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>About Areas Studied</div>=
  
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* Sales figures
 
* Sales figures
 
* Drive time
 
* Drive time
 +
 +
 +
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Scope of  Work</div>=
 +
 +
 +
Data Preparation
 +
* Digitisation of trade areas
 +
* Ideal trade area
 +
* Operational trade area
 +
 +
Performing GIS Analysis
 +
* Comparison between ideal & operational trade area
 +
* POI within each TA
 +
* Sales figures
 +
* Drive time
 +
 +
Project Deliverables
 +
* Preparing report of survey
 +
* Preparing poster and materials for townhall presentation
 +
 +
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Project Timeline</div>=
 +
 +
 +
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Project Reference</div>=
  
 
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Data Sources</div>=
 
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Data Sources</div>=
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|}
 
|}
 
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Project Timeline</div>=
 
 
 
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Scope of  Work</div>=
 
 
 
Data Preparation
 
* Digitisation of trade areas
 
* Ideal trade area
 
* Operational trade area
 
 
Performing GIS Analysis
 
* Comparison between ideal & operational trade area
 
* POI within each TA
 
* Sales figures
 
* Drive time
 
 
Project Deliverables
 
* Preparing report of survey
 
* Preparing poster and materials for townhall presentation
 
 
=<div style="margin-top: 10px;font-family: Century Gothic;font-weight:bold;text-align:center;font-size:20px; border: 5px solid #00000000; border-radius:8px;text-align:center; background-color: #000080; color: white; padding: 2px"><span style="font-size:24px;"></span>Project Reference</div>=
 

Revision as of 11:16, 4 November 2019

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Proposal

About Hualien and Taipei

Hualien is a county on the East coast of Taiwan. Even though it is the largest county by area, it has one of the lowest populations in the country. In contrast, Taipei, the capital of Taiwan, is the most populated city in Taiwan with arpund 7 million people in the city and surrounding areas. Joining together both counties is Jiang Yushui Expressway (National Freeway 5).

Project Motivation

Our client is part of the International Food and Beverage franchise that is currently present in Taiwan. Our client has provided us with data to analyse how the each outlet and their respective trade areas have impacted the franchise's business in Hualien and Taipei. By understanding the trade areas of each location better, we can identify what influences the performance of each outlet.

Our project aims to digitise and delineate the trade areas, as well as study the points of interest per area. We can then provide useful information for our client by analysing effect the different points of interests have on sales. This information will allow for more informed business decision-making, especially when assessing the success of their current outlets considering the viability of a potential new outlet location.

Project Objectives

Highway to Taipei aims to acheive the following ojectives by the end of the project: 1. Digitise and delineate Operational Trade Areas 2. Analyse the overlapping trade areas of the outlets 3. Extract significant POIs 4. Create business / customer profiles 5. Anaylse impact of POIs in each trade area of each outlet 6. Create GIS maps for data visualisation 7. Summarise findings in a poster & report

About Areas Studied

Digitisation Stores alr have their own trade area based on delivery services (operational trade area) --> Manually digitise outer boundary, then inner boundary


Trade Area Analysis

  • Buffer trade area --> Mutually exclusive (like today's lesson)
  • Varied distance trade area


Compartive Analysis Compare btw theoretical & operational trade area

  • Points of interests (POI) within each TA (eg. Biz establishments) -- Use facility type codes in code book "Map Releases - Taiwan PDF"
             Point in polygon count for each POI of interest --> Run as Batch Process
  • Sales figures
  • Drive time


Scope of Work

Data Preparation

  • Digitisation of trade areas
  • Ideal trade area
  • Operational trade area

Performing GIS Analysis

  • Comparison between ideal & operational trade area
* POI within each TA
* Sales figures
* Drive time

Project Deliverables

  • Preparing report of survey
  • Preparing poster and materials for townhall presentation

Project Timeline

Project Reference

Data Sources

Data Name Data Format Source
Landuse (2008/2014/2019)
URA Planning Areas (2008) Shape files https://data.gov.sg/dataset/master-plan-2008-planning-area-boundary-no-sea
URA Planning Areas (2014) Shape files https://data.gov.sg/dataset/master-plan-2014-planning-area-boundary-web
URA Planning Areas (2019) Reference https://www.ura.gov.sg/Corporate/Planning/Draft-Master-Plan-19
Population
Population (2015) CSV https://www.singstat.gov.sg/find-data/search-by-theme/population/geographic-distribution/latest-data
Population (2019) CSV https://www.singstat.gov.sg/-/media/files/publications/population/population2019.pdf
Profession CSV https://www.tablebuilder.singstat.gov.sg/publicfacing/createSpecialTable.action?refId=8321
Education & Healthcare Services
Childcare Services Shapefile https://data.gov.sg/dataset/listing-of-centres