Difference between revisions of "G1-Group08 Proposal"
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To understand more about the counties our team is assigned to, we carried out background information research and realised each of the counties has its own charms and sites to attract people to visit. Through identifying the Point of Interest (POI) types that are positioned near the store’s trade area in Taiwan and comparing the individual outlet’s sales performance, the team will be able to provide an analysis to the client regarding their positioning of the stores in the three counties. The team seeks to find out whether the different kinds of POI have any impact on the sales performance of the outlets in the different trade areas while ensuring they have a competitive edge over their competitor's food chain stores. | To understand more about the counties our team is assigned to, we carried out background information research and realised each of the counties has its own charms and sites to attract people to visit. Through identifying the Point of Interest (POI) types that are positioned near the store’s trade area in Taiwan and comparing the individual outlet’s sales performance, the team will be able to provide an analysis to the client regarding their positioning of the stores in the three counties. The team seeks to find out whether the different kinds of POI have any impact on the sales performance of the outlets in the different trade areas while ensuring they have a competitive edge over their competitor's food chain stores. | ||
| − | Another motivation that drives our team to choose this Business Profiling | + | Another motivation that drives our team to choose this Business Profiling Project is the application of Geographic Information Systems (GIS) skills learnt in class into Taiwan context. Business Profiling is an area that our team is interested in so it will be an enriching experience to take on this project and work in collaboration real-time with the client from Taiwan. The team aims to suggest recommendations and strategies in this project that can aid the client in marketing to the potential consumers in the trade area while being able to drive their revenues and sales. |
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Revision as of 22:30, 13 October 2019
Proposal
