G2-Group14 Proposal

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PROJECT MOTIVATION

Big Data, in today’s context, is indispensable. Businesses are realising its importance and how they should utilize data they have captured over the years by applying analytics. Over the years, Big Data analytics has helped organisations process their data; discovering insights, trends and uncovering potential opportunities. This has benefited these organisations by improving their decision-making and problem solving processes. When the opportunity to work with an international restaurant franchise arose, our team was more than keen to take on the challenge. With the relevant data readily provided by our client, we will then employ skills like delineating and digitizing the trade areas of our allocated stores, then analyse how other relevant factors such as competitions and human traffic can affect their business across Taipei. In this project, we are excited to apply skill sets that we have acquired in our Geospatial classes to help identify potential hotspots and potential problems that might be occurring. We hope that our analysis can provide the client with valuable insights, and that our proposed recommendations can aid them with their business strategies and decisions in the coming years. PROJECT OBJECTIVE The project aims to conduct a thorough analysis of the 13 of our client’s restaurant stores located near the Tamsui River in Taiwan to evaluate the success of each individual store based on their location. We will come up with the following: Digitized maps on the Quantum Geographic Information System (QGIS) software, based on the subzones labelled and provided to us by the international franchise Business profiles of each store and their relative performance to each other through extracting out relevant POIs within the trade area and subzones Setting up buffer zones to evaluate the possibility of creating an accurate business profile of each store through the use of such buffer tools, rather than digitizing the actual map areas given to us Analyze, research and provide recommendations to our client through the creation of an interesting and informational poster filled with QGIS maps for better visualization, as well as a thorough project report. PROJECT DATA SETS SCOPE OF WORK CHALLENGES AND ERRORS INCURRED PROJECT TIMELINE TOOLS USED QGIS - A Geographic Information System Software Python - A Programming Language REFERENCES About: https://www.trip.com/travel-guide/taipei/tamsui-river-23866567/ https://guidetotaipei.com/visit/tamsui-fishermans-wharf-%E6%B7%A1%E6%B0%B4%E6%BC%81%E4%BA%BA%E7%A2%BC%E9%A0%AD