G1-Group13

Proposal

Poster

Application

Project Report

Project Motivation

Our project client is a well-known restaurant and international franchise. It has a large number of stores across different cities in Taiwan. However, we realised that the sales performances of the stores are very different. Therefore, we are motivated to identify how the store location and trade area influences the performance of each outlet. Trade area analysis is crucial because it is the study of the geographic area that generates the majority of the customers. By knowing the characteristics of each trade area, we can understand the potential customers and the demand for stores better. This information will provide valuable insights for our client to expand their trade area in the future. Our team will be focusing on the analysis of 13 stores located in Taipei and New Taipei cities.

Project Objective

Our objective is to perform trade area analysis on the 13 stores and identify the different types of Point of Interest (POI) that are located near the outlets. Furthermore, provide meaningful insights that will lead to effective marketing strategies to optimize the stores’ performance and better positioning of new stores in the future. Firstly, we need to digitise the map in order to use these data in QGIS. Then delineate store trade areas to serve as basis for further analysis.

Data Collection

Data File Name	Data Format	Purpose
Taiwan_stores	GeoPackage	Contain all outlets in Taiwan. We used this file to extract 13 stores allocated to our team
County MOI	Shapefile	Contain boundary of counties in Taiwan
Town MOI	Shapefile	Contain boundary of town in
Village MOI	Shapefile	Contain boundary of villages in Taiwan
Village MOI	Shapefile	Contain boundary of villages in Taiwan
Location map	PowerPoint	Contain the stores' trade area used to digitize the map

Scope Of Work

Project Schedule