G1-Group02

PROPOSAL

POSTER

WEB MAPS

PROJECT REPORT

Project Motivation

The increasing use of big data has created new means and tools for businesses to make more informed choices and decisions. Businesses should maximize their use of these analytical tools to help them bridge the gap between data and decision-making, so that they can maintain a competitive edge and stay relevant in the market. However, not all business have the resources, capability or expertise to do so.

Our team decided to engage in this project as we are interested to help businesses connect the data that they have already collected and is readily available to their business operations and decision-making process. Our team hopes to make use of the geospatial analysis techniques and skills taught in class to assist our client in analyzing their data and propose meaningful business recommendations to them. Our team is also motivated to identify potential hot-spots that might have larger customer base that could potentially be locations to set up new stores for our client. We hope that through this project, our team is able to not only learn invaluable skills that are related to geospatial analytics, but is able to also learn more about working for a real life project with business clients.

The team consists of Brendan Ong Sin Kai, Chong Yun Yu and Heng Bing Chow, three students from the Associate Professor of Information Systems (Practice), Dr. Kam Tin Seong's Geographic Information Systems for Urban Planning class in the School of Information Systems at Singapore Management University in Academic Year 2019-20 Semester 1.

Project Objectives

The project aims to meet the following objectives:

• Create digitized maps on Geographic Information System (GIS) software that corresponds to the location maps provided by our client
• Conduct detailed analysis for each store’s business profile based on the points of interests (POIs) within their trading zones and sub-zones
• Provide business recommendations to our client that are related to their operational strategies, such as recommending hot-spots with potentially large customer base to our client

Our team aims to produce the following deliverables by the end of our project:

• Geopackage file that contains digitized map layers for further analysis on our client’s end
• Data dictionary to guide our client through our analysis process
• Project poster that encapsulates our crucial findings, which includes analysis results and strategic recommendations to our client
• Town hall poster presentation to share our analysis process and results with the public, while maintaining confidentiality of our client
• Project report detailing the entire project process, results, insights and recommendations

We hope that through this process, our team is able to learn more about the techniques of using GIS software for geographical analysis, and integrate what we learnt in this module together with what we learnt in other modules, such as coding, statistics and analytics. We also hope that we can provide our client basic analysis results that could kick-start new projects related to geographical analysis that could further their businesses.

Our team will be evaluating the success of our project with the following criterias:

• Schedule - the project must follow the schedule as shown in the last section of this proposal, and must be completed and submitted by 24 November 2019
• Quality of deliverables - deliverables produced must be clear, concise and insightful
• Stakeholder satisfaction - the results of our project should meet all objectives as stated

Project Scope

Our client for this project is a Food & Beverage (F&B) giant that operates in multiple countries worldwide. For this project, our team will be focusing on 13 branches in Taiwan, specifically all the branches of the F&B chain that are located along the East Coast of Taiwan. These branches are located in 4 different counties, namely Keelung, Nantou, Hualien and Taitung.

Since our allocated stores are scattered from the North to the South of the East side of Taiwan, we would like to identify any correlations between the location of the stores and the stores' reachability and profitability, based on the number of customers for each trading zone and subzone, and the location of different POIs located within their respective trade areas that were provided by our client. Our team aims to provide business recommendations to our client and identify potential hot-spots that have large customer base based on nearby POIs.

The stores that were assigned to our team are HN, HZ, Jenyi (JI), Ji An (JA), Keelung Shensi (KG), KP, Nantou Nangang (NN), Nantou Puli (PL), TD, Tsao-Tung (TT), TT, UL, ZU (Jhushan Township). Amongst the stores that were allocated to our team, we had a mix of stores that were currently in operation, as well as stores that has ceased operation. Only two stores, Jenyi (JI) and Tsao-Tung (TT), are currently not in operation anymore.

The breakdown of stores according to their counties is as the following:

• Keelung: Keelung Shensi (KG), KP, Jenyi (JI)
• Nantou: Nantou Nangang (NN), Nantou Puli (PL), Tsao-Tung (TT), TT, ZU (Jhushan Township)
• Hualien: HN, HZ, Ji An (JA), UL
• Taitung: TD

Source: Taiwan_stores.gpkg and County MOI from Dr. Kam

Data

Data Filename	Description	Data Format	Source	Usage
GeoPackage
Taiwan_stores	Contains data of store assignment from Professor Kam	GPKG	Dr. Kam	Allocation of Stores
Administrative Boundaries
County MOI	Shows Counties in Taiwan	SHP	Client	Reference Layer
Town MOI	Shows Towns in Taiwan	SHP	Client	Reference Layer
Village MOI	Shows Villages in Taiwan	SHP	Client	Reference Layer
Location Maps
HN-20181106寬30高30(木)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
HZ-20181106寬75高75(木)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
JA-20180309寬81高92(木)含框	Contain service area of store	PPTX	Client	Reference Layer for Digitising
JI-20190102寬72高100(鋁)含框	Contain service area of store	PPTX	Client	Reference Layer for Digitising
KG-20171116寬70高60(鋁)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
NN-20171213寬77高87(木)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
PL-20171213寬110高90(木)含框	Contain service area of store	PPTX	Client	Reference Layer for Digitising
TD-20190903(原外送地圖底圖裁剪)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
TT-20190614寬80高100(鋁)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
UL-20181106寬40高80(木)含框	Contain service area of store	PPTX	Client	Reference Layer for Digitising
ZU-20171213寬100高100(細木框)	Contain service area of store	PPTX	Client	Reference Layer for Digitising
Points of Interest (POI) - North (V7AM181F0WV7000AACV0)
Business	Shows businesses in North Taiwan	SHP	Client	Reference Layer for Analysis
CommSvc	Shows community service facilities in North Taiwan	SHP	Client	Reference Layer for Analysis
EduInsts	Shows education institutions in North Taiwan	SHP	Client	Reference Layer for Analysis
Entertn	Shows entertainment facilities in North Taiwan	SHP	Client	Reference Layer for Analysis
FinInsts	Shows financial institutions in North Taiwan	SHP	Client	Reference Layer for Analysis
Hospital	Shows medical facilities in North Taiwan	SHP	Client	Reference Layer for Analysis
MiscCategories	Shows miscellaneous amenities in North Taiwan	SHP	Client	Reference Layer for Analysis
ParkRec	Shows parks and recreational areas in North Taiwan	SHP	Client	Reference Layer for Analysis
Restrnts	Shows restaurants in North Taiwan	SHP	Client	Reference Layer for Analysis
Shopping	Shows shopping malls in North Taiwan	SHP	Client	Reference Layer for Analysis
TransHub	Shows transport hubs in North Taiwan	SHP	Client	Reference Layer for Analysis
TravDest	Shows travel destinations, such as hotels in North Taiwan	SHP	Client	Reference Layer for Analysis
Points of Interest (POI) - Central (V8AM181F0WV8000AACV0)
Business	Shows businesses in Central Taiwan	SHP	Client	Reference Layer for Analysis
CommSvc	Shows community service facilities in Central Taiwan	SHP	Client	Reference Layer for Analysis
EduInsts	Shows education institutions in Central Taiwan	SHP	Client	Reference Layer for Analysis
Entertn	Shows entertainment facilities in Central Taiwan	SHP	Client	Reference Layer for Analysis
FinInsts	Shows financial institutions in Central Taiwan	SHP || Client || Reference Layer for Analysis
Hospital	Shows medical facilities in Central Taiwan	SHP	Client	Reference Layer for Analysis
MiscCategories	Shows miscellaneous amenities in Central Taiwan	SHP	Client	Reference Layer for Analysis
ParkRec	Shows parks and recreational areas in Central Taiwan	SHP	Client	Reference Layer for Analysis
Restrnts	Shows restaurants in Central Taiwan	SHP	Client	Reference Layer for Analysis
Shopping	Shows shopping malls in Central Taiwan	SHP	Client	Reference Layer for Analysis
TransHub	Shows transport hubs in Central Taiwan	SHP	Client	Reference Layer for Analysis
TravDest	Shows travel destinations, such as hotels in Central Taiwan	SHP	Client	Reference Layer for Analysis
Points of Interest (POI) - South (V9AM181F0WV9000AACV0)
Business	Shows businesses in South Taiwan	SHP	Client	Reference Layer for Analysis
CommSvc	Shows community service facilities in South Taiwan	SHP	Client	Reference Layer for Analysis
EduInsts	Shows education institutions in South Taiwan	SHP	Client	Reference Layer for Analysis
Entertn	Shows entertainment facilities in South Taiwan	SHP	Client	Reference Layer for Analysis
FinInsts	Shows financial institutions in South Taiwan	SHP	Client	Reference Layer for Analysis
Hospital	Shows medical facilities in South Taiwan	SHP	Client	Reference Layer for Analysis
MiscCategories	Shows miscellaneous amenities in South Taiwan	SHP	Client	Reference Layer for Analysis
ParkRec	Shows parks and recreational areas in South Taiwan	SHP	Client	Reference Layer for Analysis
Restrnts	Shows restaurants in South Taiwan	SHP	Client	Reference Layer for Analysis
Shopping	Shows shopping malls in South Taiwan	SHP	Client	Reference Layer for Analysis
TransHub	Shows transport hubs in South Taiwan	SHP	Client	Reference Layer for Analysis
TravDest	Shows travel destinations, such as hotels in South Taiwan	SHP	Client	Reference Layer for Analysis

Project Schedule

Our team decided to take the following steps in order to meet the objectives that we set: 1. 2. 3.

As this project has a broad scope, our team has delegated the workload equally amongst all our team members. Below is our project schedule that will be updated weekly according to the team's progress.

Phase 1 (Week 1 to Week 5)

Phase 2 (Week 6 to Week 10)

Phase 3 (Week 10 to Week 14)