G1-Group02

PROPOSAL

WEB MAPS

POSTER

PROJECT REPORT

Project Motivation

Our client for this project is a renowned multi-national Food & Beverage (F&B) brand. For this project, we will be focusing on 13 branches in Taiwan, specifically the branches located along the East Coast of Taiwan, in 4 different counties, namely Nantou, Hualien, Taitung and Keelung.

Since our allocated stores are scattered from the North to the South of the East side of Taiwan, we would like to identify any correlations between the location of the stores and the different points of interest located within their respective trade areas, and the stores' profitability.

Our group aims to provide digitised trade area boundaries for each of the stores to our client, so that they can work on further analysis in the future. Our group also aims to provide insightful analysis results and business recommendations to our client by the end of the project.

Project Objectives

The project aims to meet the following objectives by the end of its lifespan:

• Create digitized maps corresponding to our allocated stores’ PowerPoint files
• Conduct detailed analysis for each store’s profile based on points of interests (POI) within their trade zone
• Provide recommendations to our client to further their business

The following deliverables will be produced for our client’s usage:

• Project report detailing the respective analysis of each store’s profile
• Poster depicting our crucial findings
• Geopackage file containing map layers for further analysis on our client’s end

Project Schedule

Phase 1 (Week 1 to Week 7)

Phase 2 (Week 8 to Week 14)