G2-Group14 Proposal

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PROJECT MOTIVATION

Big Data, in today’s context, is indispensable. Businesses are realising its importance and how they should utilize data they have captured over the years by applying analytics. Over the years, Big Data analytics has helped organisations process their data; discovering insights, trends and uncovering potential opportunities. This has benefited these organisations by improving their decision-making and problem solving processes. When the opportunity to work with an international restaurant franchise arose, our team was more than keen to take on the challenge. With the relevant data readily provided by our client, we will then employ skills like delineating and digitizing the trade areas of our allocated stores, then analyse how other relevant factors such as competitions and human traffic can affect their business across Taipei. In this project, we are excited to apply skill sets that we have acquired in our Geospatial classes to help identify potential hotspots and potential problems that might be occurring. We hope that our analysis can provide the client with valuable insights, and that our proposed recommendations can aid them with their business strategies and decisions in the coming years. PROJECT OBJECTIVE The project aims to conduct a thorough analysis of the 13 of our client’s restaurant stores located near the Tamsui River in Taiwan to evaluate the success of each individual store based on their location. We will come up with the following: Digitized maps on the Quantum Geographic Information System (QGIS) software, based on the subzones labelled and provided to us by the international franchise Business profiles of each store and their relative performance to each other through extracting out relevant POIs within the trade area and subzones Setting up buffer zones to evaluate the possibility of creating an accurate business profile of each store through the use of such buffer tools, rather than digitizing the actual map areas given to us Analyze, research and provide recommendations to our client through the creation of an interesting and informational poster filled with QGIS maps for better visualization, as well as a thorough project report. PROJECT DATA SETS Name of Data Format of Data Geographic Representation Source Stores Taiwan_Stores Shapefile Point Professor Kam Tin Seong Land Segregation VILLAGE_MOI_121_1080726 Shapefile Polygon - MultiPolygon Professor Kam Tin Seong VILLAGE_MOI_1080726 Shapefile Polygon - MultiPolygon Professor Kam Tin Seong TOWN_MOI_108072 Shapefile Polygon - MultiPolygon Professor Kam Tin Seong COUNTY_MOI_1080726 Shapefile Polygon - MultiPolygon Professor Kam Tin Seong Points of Interest Business Business Facility - 5000 Shapefile Point Client Industrial Area - 9991 Shapefile Point Client Community Service Government Office - 9525 Shapefile Point Client Park Recreational Bowling Centre - 7933 Shapefile Point Client Sports Complex - 7940 Shapefile Point Client Sports Centre - 7997 Shapefile Point Client Education Higher Education - 8200 Shapefile Point Client School - 8211 Shapefile Point Client Entertainment Bar or Pub - 9532 Shapefile Point Client Cinema - 7832 Shapefile Point Client Nightlife - 5813 Shapefile Point Client Performing Arts - 7929 Shapefile Point Client Miscellaneous Residential Area or Building - 9590 Shapefile Point Client Financial ATM - 3578 Shapefile Point Client Bank - 6000 Shapefile Point Client Hospitals Hospital - 8060 Shapefile Point Client Medical Service - 9583 Shapefile Point Client Restaurants Coffee Shop - 9996 Shapefile Point Client Restaurant - 5800 Shapefile Point Client Transport Hubs Bus Station - 4170 Shapefile Point Client Commuter Rail Station - 4100 Shapefile Point Client Train Station - 4013 Shapefile Point Client Shopping Bookstore - 9995 Shapefile Point Client Clothing Store - 9537 Shapefile Point Client Electronics Store - 9987 Shapefile Point Client Convenience Store - 9535 Shapefile Point Client Department Store - 9545 Shapefile Point Client Grocery Store - 5400 Shapefile Point Client Pharmacy - 9565 Shapefile Point Client Shopping - 6512 Shapefile Point Client Specialty Store - 9567 Shapefile Point Client Travel Destination Hotel - 7011 Shapefile Point Client Trade Areas CU-20171212寬52高42(鋁)含框 PowerPoint - Client LF-20190416寬60高76(鋁) PowerPoint - Client LU-20190318寬70高90(木) PowerPoint - Client SC-20171124寬74高90(鋁)含框 PowerPoint - Client SZ-20190830寬88.5高100(鋁)含框 PowerPoint - Client LW-20180109寬110高76.5(木) PowerPoint - Client WG-20150722寬60高比例(鋁) PowerPoint - Client BL PowerPoint - Client DC PowerPoint - Client DJ PowerPoint - Client DS PowerPoint - Client FW-20171115寬75高80(鋁)含框 PowerPoint - Client ZT-20190323寬76高等比(鋁)含框 PowerPoint - Client SCOPE OF WORK CHALLENGES AND ERRORS INCURRED PROJECT TIMELINE TOOLS USED QGIS - A Geographic Information System Software Python - A Programming Language REFERENCES About: https://www.trip.com/travel-guide/taipei/tamsui-river-23866567/ https://guidetotaipei.com/visit/tamsui-fishermans-wharf-%E6%B7%A1%E6%B0%B4%E6%BC%81%E4%BA%BA%E7%A2%BC%E9%A0%AD