G2-Group08 Proposal

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PROJECT REPORT

Project Motivation

As part of our module, Geographic Information Systems for Urban Planning, we are collaborating with an international food chain to analyse 15 trade areas located in Taiwan's Kaohsiung and Ping Tung region. The international food chain currently uses manual methods of delineating their trade area which is largely time consuming. Therefore we aim to propose new and faster methods using QGIS to delineate the trade area. We will also be analysing the points of interest (POI) within each trade area to determine the correlation between the POIs and sales revenue. To do so, we will be using simple and multiple linear regression analysis. The results of this project will provide the international food chain with the necessary geographic data analysis to make an informed decision regarding their sales and marketing strategy.

Project Objectives

There are two main objectives of this project: 1. To find the most suitable and efficient trade area delineation method 2. To analyse and generate insights into the current trade areas with respect to the selected points of interest and sales revenue

Data

Name Description Geographic Representation Data Format Source Used in Taiwan Stores Contains store locations allocated to each group Point ESRI Shapefile Professor Kam, Client Allocation of Stores, Trade area delineation methods Administrative Boundaries County MOI Contains boundaries by county Polygon ESRI Shapefile Client Trade area Digitisation Town MOI Contains boundaries by town Polygon ESRI Shapefile Client Trade area Digitisation Village MOI Contains boundaries by village Polygon ESRI Shapefile Client Trade area Digitisation Points of Interest Business Businesses in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis CommSvc Community Service Facilities in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis EduInsts Educational Institutions in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis Entertn Entertainment places in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis FinInsts Financial Institutions in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis Hospital Hospitals in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis MiscCategories Miscellaneous facilities in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis ParkRec Parks and Recreational areas in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis Restrnts Restaurants in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis Shopping Shopping centres in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis TransHub Transporation hubs in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis TravDest Travel Destinations in South Taiwan Point ESRI Shapefile Client Sales Revenue Analysis

Location Maps

Name	Description	Data Format	Source	Used in
CK-20190624寬109cm長130	Location Map for trade area CK	Powerpoint	Client	Trade area Digitisation
JK-20190314寬83高72(木)含框	Location Map for trade area JK	Powerpoint	Client	Trade area Digitisation
KS20190823(外送範圍)	Location Map for Kang Sang - 2	Powerpoint	Client	Trade area Digitisation
LJ-20171030寬89高120(木)含框	Location Map for Lujhu	Powerpoint	Client	Trade area Digitisation
NZ地圖.jpg	Location Map for NZ	Powerpoint	Client	Trade area Digitisation
NJ-20150902寬100高90(木)	Location Map for NJ	Powerpoint	Client	Trade area Digitisation
PM-20171124寬84高76(鋁)	Location Map for PM	Powerpoint	Client	Trade area Digitisation
QD-20180913寬80高100(木)	Location Map for QD	Powerpoint	Client	Trade area Digitisation
RM-20190107寬110高110(木)含框	Location Map for RM	Powerpoint	Client	Trade area Digitisation
RZ-20190314寬90高119.7(木)含框	Location Map for RZ	Powerpoint	Client	Trade area Digitisation
TS-20190624-鋁-寬65高80	Location Map for TS	Powerpoint	Client	Trade area Digitisation
UC-20171226寬70高90(鋁)	Location Map for UC	Powerpoint	Client	Trade area Digitisation
ZH-20190527寬90高88.8(鋁)含框	Location Map for ZH	Powerpoint	Client	Trade area Digitisation
ZY	Location Map for ZY	Powerpoint	Client	Trade area Digitisation

Scope of Work

1. Digitising the existing Trade Area 2. Extracting Points of Interest 3. Trade Area Delineation method (Buffer) 4. Trade Area Delineation method (Drive Time) 5. Sales revenue analysis

Project Schedule

As part of our module, Geographic Information Systems for Urban Planning, our group will be taking on a business profiling project in collaboration with an international F&B chain. For our project, we will be focusing on the company's outlets in Taiwan, in particular the west region and most of which are located in Kaohsiung city. Hence, we are covering a total of 15 outlets in which each outlet is surrounded by a trade area. Our main objective is to extract the total number of Point of Interests (POIs) within each trade area. This would allow us to determine the likelihood of customers dining at a particular outlet. The results of this project will provide the F&B chain with the necessary geographic data analysis to make an informed decision regarding their sales and marketing strategy.