Macau777-Proposal

Team

Proposal

Poster

Application

Research Paper

<--- Go Back to Project Groups

PROBLEM STATEMENT

Macao’s tourism industry has always been one of the most important industries driving economic progress, with visitor arrivals in Macao reporting around 32 million visitors in 2017. Another key aspect of tourism in Macao is its gaming industry. The most densely populated region in the world heavily relies on the popularity of being a gambling destination. 40% of Macao’s GDP comes from the gaming industry and more than 70% of tax revenues are collected from casinos. Despite the rapid growth, the Macao SAR Government has the vision to build it into a World Centre of Tourism and Leisure in the next 15 years. Hence, one of the key questions while analyzing Macao’s tourism statistics would be how the Government of Macao could uncover and utilise trends and patterns to further boost their economy by optimising marketing campaigns and imports.

MOTIVATION

Our main motivation in this is to address the lack of a convenient and comprehensive platform to study the correlation and trends amidst Macau’s most important industry to their financial growth. The current visualisation tool employed by Macao’s Government is inadequate and difficult to visualise trends and uncover patterns for the tourism industry. The Macao Government Tourism only provides market report and basic info-graphics on tourist arrivals and hotel statistics. Furthermore, the Macao’s government does not have a proper visualisation tool for its gaming industry, which is a huge component of the tourism industry in Macao. This project provides an interactive visualization to better analyze Macao’s tourism industry, consisting of lodging, gaming and tourism spending. Through our visualisation, we aim to identify the relation between the tourism industry, and its two biggest components: hotel and gaming industry, as well as to uncover trends and patterns that the Government of Macau can utilise to further boost their economy by optimising marketing campaigns. We aim to answer questions such as how much resources should be allocated to Macao’s tourism industry, or where do most of Macau’s main contributors to its tourism industry come from?

OBJECTIVES

This project aims to provide insights into the following:

1. Identify seasonality trends by countries in terms of tourist arrivals
2. Preference for hotel by countries
3. Breakdown of tourists’ expenditure
4. Identify tourist average length of stay
5. Most popular games at the Casinos

DATA SOURCES

We have obtained the following datasets for this research:

Dataset/Source	Data Attributes	Purpose
Gaming Statistics (CEIC) (2009 - 2018)	Number of Casinos and Gaming Table Gross Revenues Gross Receipts Betting Amounts	This dataset will allow us to see the popular games in the casinos. This can be joined with other datasets to draw a relation with the tourists that are driving the popular games.
Hotel Statistics(CEIC) (2009 - 2018)	Number of Hotels, Hotel Rooms and Hotel Beds Room Occupancy Rate Hotel Guests Average Hotel Room Rate Average Length of Stay	This dataset will allow us to determine the various statistics of hotel occupancy, which can be used to analyse visitors preference for hotels based on conditions such as price and star ratings.
Visitor Arrivals (CEIC) (2009 - 2018)	Overnight Arrivals Same Day Arrivals By Tour Package Mode of Transport	This dataset will let us see the arrivals of tourists and whether it is overnight or same day arrivals.
Resident Departures (CEIC) (2009 - 2018)	Mode of Transport Destinations	This dataset will be used to determine how residents depart, and to which country.
Visitor per Capita Spending (CEIC) (2009 - 2018)	Countries Type of Expenses Tourist Price Index	This dataset will allow us to determine what do tourists from each country spend in Macau.
Visiting Purposes (Data plus) (2009 - 2018)	Purpose of visit	This dataset will be used to understand the purpose of visit by the tourists into Macao.

LITERATURE REVIEW

New Zealand Tourism Our team took inspiration from the New Zealand Tourism Dashboard, which was developed by New Zealand’s government. The dashboard aims to act as a one-stop shop for information about the tourism industry in New Zealand. By combining government tourism research and insight, the information is presented in a series of dynamic graphs and data table. Link: https://mbienz.shinyapps.io/tourism_dashboard_prod/

800px

This visualisation allows us to see the total arrivals against the total spend for visitors into New Zealand. The data allows us to see the 12-month rolling average Index as well. However, one drawback of the visualisation is that it does not allow us to plot different countries on the same graph.

Macao Data plus Our team also took inspiration from the current visualisation tool provided by Macao’s government (Data plus) for its tourism industry. The tool aims to provide statistics on the current tourism industry in Macao. Link: https://dataplus.macaotourism.gov.mo/

800px

800px

This combined bar and line chart from Data plus shows which countries do the visitors come from and the occupancy rate of operating hotel establishments, as well as the respective year-on-year change in percentage.