IS428 AY2019-20 T1 EC Inspector: Proposal

PROPOSAL

POSTER

APPLICATION

RESEARCH PAPER

Problem & Motivation

Singapore is known to be a good test bed for business and innovation. However, with its ability to attract more and more business and innovation, it made decisions on what business to start in Singapore more difficult. Singapore's diversity and accessibility of various products makes it convenient for Singaporeans to purchase what they need and want. Hence, our data visualization project aims to help a business identify areas of better opportunities to start an online business.

Datasets

Data	Variables
Singapore adspend by medium Source: https://www-warc-com.libproxy.smu.edu.sg/content/article/warc-datapoints/singapore_retail_adspend_by_medium/128509	Medium (e.g. Magazine, TV) Year SGD (in millions)
Online Shoppers Source: https://data.gov.sg/dataset/online-shoppers	Year % of population proportion in online shopping
Online Shoppers by Age Source: https://data.gov.sg/dataset/online-shoppers	Year Age Group % of population proportion in online shopping
Online Retail Sales Proportion Source: https://www.tablebuilder.singstat.gov.sg/publicfacing/createDataTable.action?refId=16692	Year Proportion
Expenditure per goods and service type, and income quintile (Online: 2017/18) Source: https://www.tablebuilder.singstat.gov.sg/publicfacing/createSpecialTable.action?refId=16517	Type Quintile Amount spent