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Problem & Motivation

Singapore is known to be a good test bed for business and innovation. However, with its ability to attract more and more business and innovation, it made decisions on what business to start in Singapore more difficult. Singapore's diversity and accessibility of various products makes it convenient for Singaporeans to purchase what they need and want. Hence, our data visualization project aims to help a business identify areas of better opportunities to start an online business.

Datasets

Data	Variables
Singapore adspend by medium Source: https://www-warc-com.libproxy.smu.edu.sg/content/article/warc-datapoints/singapore_retail_adspend_by_medium/128509	Medium (e.g. Magazine, TV) Year SGD (in millions)
Online Shoppers Source: https://data.gov.sg/dataset/online-shoppers	Year % of population proportion in online shopping
Online Shoppers by Age Source: https://data.gov.sg/dataset/online-shoppers	Year Age Group % of population proportion in online shopping
Online Retail Sales Proportion Source: https://www.tablebuilder.singstat.gov.sg/publicfacing/createDataTable.action?refId=16692	Year Proportion
Expenditure per goods and service type, and income quintile (Online: 2017/18) Source: https://www.tablebuilder.singstat.gov.sg/publicfacing/createSpecialTable.action?refId=16517	Type of goods/services Quintile Amount spent
Expenditure per goods and service type, and type of dwellings (Online: 2017/18) Source: https://www.tablebuilder.singstat.gov.sg/publicfacing/selectVariables.action	Type of goods/services Type of dwellings Amount spent
Distribution of households by income quintile and type of dwelling Source: https://data.gov.sg/dataset/households-by-income-quintile-and-type-of-dwelling	Year Type of dwellings Income quintile % of proportion

Background Survey of Related Work

No related works.

Technical Challenges

Challenge	Type	Mitigation Plan
Lack of experience in visualizing with R	Technical	Allocate time in our project schedule for self learning; organize knowledge sharing session on R
Lack of experience in designing suitable visualizations	Design practices	Research about best practices of visualizing; explore and try out different ways of visualization
Time limitation and workload allocation	Project management	Arrange meetings and divide work in advance; set a deadline for every member