Lesson11

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Claraview.png IS415 GeoSpatial Analytics and Applications

About

Weekly Session

Take-home Exercises

Geospatial Analytics Project

Course Resources

 


Spatial Interaction Models

Content

  • What is Spatial Interaction?
  • Introducing Huff model
    • Basic concepts and method
    • Calibrating Huff model
    • Interpreting Huff model results
  • Introducing Multiplicative Competitive Interaction Model (MCI)
    • Basic concepts and method
    • Calibrating MCI model
    • Interpreting MCI model results


Must do

Read:

Huff, D., (1963) A Probabilistics Analysis of Shopping Center Trade Areas, Land Economics, Vol. 39, No. 1, pp. 81-90.

Nakanishi, M. & Cooper, L.G. (1974) Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach, Journal of Marketing Research, Vol.11(3), p.303-311.


In-Class Exercise

  • Hands-on Exercise 11. The handout and data sets are available at course eLearn.


R Packages


References

Methods

Calibrating the Huff Model Using ArcGIS Business Analyst


Applications

Retail Trade Area Analysis Using the Huff ModelDirections magazine, June 3 2005.

Morrison, P. S. & O’Brien, R (2001) "Bank branch closures in New Zealand: the application of a spatial interaction model" Applied Geography, Vol. 21, pp. 301–330.

Suárez-Vegaa, R., Gutiérrez-Acuñac, J.L. & Rodríguez-Díazb, M. (2015) "Locating a supermarket using a locally calibrated Huff model, International Journal of Geographical Information Science, Vol. 29, No. 2, pp. 217–233