Lesson11
IS415 GeoSpatial Analytics and Applications
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Spatial Interaction Models
Contents
Content
- What is Spatial Interaction?
- Introducing Huff model
- Basic concepts and method
- Calibrating Huff model
- Interpreting Huff model results
- Introducing Multiplicative Competitive Interaction Model (MCI)
- Basic concepts and method
- Calibrating MCI model
- Interpreting MCI model results
Must do
Read:
Huff, D., (1963) A Probabilistics Analysis of Shopping Center Trade Areas, Land Economics, Vol. 39, No. 1, pp. 81-90.
Nakanishi, M. & Cooper, L.G. (1974) Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach, Journal of Marketing Research, Vol.11(3), p.303-311.
In-Class Exercise
- Hands-on Exercise 11. The handout and data sets are available at course eLearn.
R Packages
- MCI2
- Wieland, T., (2017) Market Area Analysis for Retail and Service Locations with MCI, The R Journal, Vol. 9, No. 1, pp. 298-323.
References
Methods
Calibrating the Huff Model Using ArcGIS Business Analyst
Applications
“Retail Trade Area Analysis Using the Huff Model” Directions magazine, June 3 2005.
Morrison, P. S. & O’Brien, R (2001) "Bank branch closures in New Zealand: the application of a spatial interaction model" Applied Geography, Vol. 21, pp. 301–330.
Suárez-Vegaa, R., Gutiérrez-Acuñac, J.L. & Rodríguez-Díazb, M. (2015) "Locating a supermarket using a locally calibrated Huff model
