Difference between revisions of "Lesson11"
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“[https://www.directionsmag.com/article/3207 Retail Trade Area Analysis Using the Huff Model]” ''Directions magazine'', June 3 2005. | “[https://www.directionsmag.com/article/3207 Retail Trade Area Analysis Using the Huff Model]” ''Directions magazine'', June 3 2005. | ||
| − | + | Morrison, P. S. & O’Brien, R (2001) "[https://www-sciencedirect-com.libproxy.smu.edu.sg/science/article/pii/S0143622801000145 Bank branch closures in New Zealand: the application of a spatial interaction model]" ''Applied Geography'', Vol. 21, pp. 301–330. | |
Revision as of 10:42, 22 March 2019
IS415 GeoSpatial Analytics and Applications
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Spatial Interaction Models
Contents
Content
- What is Spatial Interaction?
- Introducing Huff model
- Basic concepts and method
- Calibrating Huff model
- Interpreting Huff model results
- Introducing Multiplicative Competitive Interaction Model (MCI)
- Basic concepts and method
- Calibrating MCI model
- Interpreting MCI model results
Must do
Read:
Huff, D., (1963) A Probabilistics Analysis of Shopping Center Trade Areas, Land Economics, Vol. 39, No. 1, pp. 81-90.
Nakanishi, M. & Cooper, L.G. (1974) Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach, Journal of Marketing Research, Vol.11(3), p.303-311.
In-Class Exercise
- Hands-on Exercise 11. The handout and data sets are available at course eLearn.
R Packages
- MCI2
- Wieland, T., (2017) Market Area Analysis for Retail and Service Locations with MCI, The R Journal, Vol. 9, No. 1, pp. 298-323.
References
Methods
Calibrating the Huff Model Using ArcGIS Business Analyst
Applications
“Retail Trade Area Analysis Using the Huff Model” Directions magazine, June 3 2005.
Morrison, P. S. & O’Brien, R (2001) "Bank branch closures in New Zealand: the application of a spatial interaction model" Applied Geography, Vol. 21, pp. 301–330.
