Difference between revisions of "Lesson11"

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<font size="5">'''Spatial Interaction Models'''</font>
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=Content=
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* What is Spatial Interaction?
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* Introducing Huff model
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** Basic concepts and method
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** Calibrating Huff model
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** Interpreting Huff model results
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* Introducing Multiplicative Competitive Interaction Model (MCI)
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** Basic concepts and method
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** Calibrating MCI model
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** Interpreting MCI model results
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=Must do=
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Read:
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Huff, D., (1963) '''[https://www-jstor-org.libproxy.smu.edu.sg/stable/3144521?sid=primo&origin=crossref&seq=1#metadata_info_tab_contents A Probabilistics Analysis of Shopping Center Trade Areas]''', ''Land Economics'', Vol. 39, No. 1, pp. 81-90.
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Nakanishi, M. & Cooper, L.G. (1974) '''[https://search-proquest-com.libproxy.smu.edu.sg/docview/235223999?rfr_id=info%3Axri%2Fsid%3Aprimo Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach], Journal of Marketing Research, Vol.11(3), p.303-311.
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=In-Class Exercise=
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* Hands-on Exercise 11. The handout and data sets are available at course eLearn.
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=R Packages=
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*  [https://cran.r-project.org/web/packages/MCI2/index.html MCI2]
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*  Wieland, T., (2017) '''[https://journal.r-project.org/archive/2017/RJ-2017-020/RJ-2017-020.pdf Market Area Analysis for Retail and Service Locations with MCI]''', ''The R Journal'', Vol. 9, No. 1, pp. 298-323.
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=References=
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==Methods==
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'''[https://assets.esri.com/content/dam/esrisites/en-us/arcgis/products/business-analyst/assets/calibrating-huff-model.pdf Calibrating the Huff Model Using ArcGIS Business Analyst]'''
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==Applications==
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“[https://www.directionsmag.com/article/3207 Retail Trade Area Analysis Using the Huff Model]”  ''Directions magazine'', June 3 2005.
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Morrison, P. S. & O’Brien, R (2001) "[https://www-sciencedirect-com.libproxy.smu.edu.sg/science/article/pii/S0143622801000145 Bank branch closures in New Zealand: the application of a spatial interaction model]" ''Applied Geography'', Vol. 21, pp. 301–330.
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Suárez-Vegaa, R., Gutiérrez-Acuñac, J.L. & Rodríguez-Díazb, M. (2015) "[https://web-a-ebscohost-com.libproxy.smu.edu.sg/ehost/pdfviewer/pdfviewer?vid=1&sid=cb5a03c3-c617-482b-8d01-49fd020fcfcf%40sessionmgr4007 Locating a supermarket using a locally calibrated Huff model], ''International Journal of Geographical Information Science'', Vol. 29, No. 2, pp. 217–233

Latest revision as of 11:32, 22 March 2019

Claraview.png IS415 GeoSpatial Analytics and Applications

About

Weekly Session

Take-home Exercises

Geospatial Analytics Project

Course Resources

 


Spatial Interaction Models

Content

  • What is Spatial Interaction?
  • Introducing Huff model
    • Basic concepts and method
    • Calibrating Huff model
    • Interpreting Huff model results
  • Introducing Multiplicative Competitive Interaction Model (MCI)
    • Basic concepts and method
    • Calibrating MCI model
    • Interpreting MCI model results


Must do

Read:

Huff, D., (1963) A Probabilistics Analysis of Shopping Center Trade Areas, Land Economics, Vol. 39, No. 1, pp. 81-90.

Nakanishi, M. & Cooper, L.G. (1974) Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach, Journal of Marketing Research, Vol.11(3), p.303-311.


In-Class Exercise

  • Hands-on Exercise 11. The handout and data sets are available at course eLearn.


R Packages


References

Methods

Calibrating the Huff Model Using ArcGIS Business Analyst


Applications

Retail Trade Area Analysis Using the Huff ModelDirections magazine, June 3 2005.

Morrison, P. S. & O’Brien, R (2001) "Bank branch closures in New Zealand: the application of a spatial interaction model" Applied Geography, Vol. 21, pp. 301–330.

Suárez-Vegaa, R., Gutiérrez-Acuñac, J.L. & Rodríguez-Díazb, M. (2015) "Locating a supermarket using a locally calibrated Huff model, International Journal of Geographical Information Science, Vol. 29, No. 2, pp. 217–233