Difference between revisions of "Lesson11"
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| + | <font size="5">'''Spatial Interaction Models'''</font> | ||
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| + | =Content= | ||
| + | * What is Spatial Interaction? | ||
| + | * Introducing Huff model | ||
| + | ** Basic concepts and method | ||
| + | ** Calibrating Huff model | ||
| + | ** Interpreting Huff model results | ||
| + | * Introducing Multiplicative Competitive Interaction Model (MCI) | ||
| + | ** Basic concepts and method | ||
| + | ** Calibrating MCI model | ||
| + | ** Interpreting MCI model results | ||
| + | |||
| + | |||
| + | =Must do= | ||
| + | |||
| + | Read: | ||
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| + | Huff, D., (1963) '''[https://www-jstor-org.libproxy.smu.edu.sg/stable/3144521?sid=primo&origin=crossref&seq=1#metadata_info_tab_contents A Probabilistics Analysis of Shopping Center Trade Areas]''', ''Land Economics'', Vol. 39, No. 1, pp. 81-90. | ||
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| + | Nakanishi, M. & Cooper, L.G. (1974) '''[https://search-proquest-com.libproxy.smu.edu.sg/docview/235223999?rfr_id=info%3Axri%2Fsid%3Aprimo Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach], Journal of Marketing Research, Vol.11(3), p.303-311. | ||
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| + | |||
| + | =In-Class Exercise= | ||
| + | |||
| + | * Hands-on Exercise 11. The handout and data sets are available at course eLearn. | ||
| + | |||
| + | |||
| + | =R Packages= | ||
| + | |||
| + | * [https://cran.r-project.org/web/packages/MCI2/index.html MCI2] | ||
| + | * Wieland, T., (2017) '''[https://journal.r-project.org/archive/2017/RJ-2017-020/RJ-2017-020.pdf Market Area Analysis for Retail and Service Locations with MCI]''', ''The R Journal'', Vol. 9, No. 1, pp. 298-323. | ||
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| + | |||
| + | |||
| + | =References= | ||
| + | |||
| + | ==Methods== | ||
| + | |||
| + | '''[https://assets.esri.com/content/dam/esrisites/en-us/arcgis/products/business-analyst/assets/calibrating-huff-model.pdf Calibrating the Huff Model Using ArcGIS Business Analyst]''' | ||
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| + | |||
| + | ==Applications== | ||
| + | |||
| + | “[https://www.directionsmag.com/article/3207 Retail Trade Area Analysis Using the Huff Model]” ''Directions magazine'', June 3 2005. | ||
| + | |||
| + | Morrison, P. S. & O’Brien, R (2001) "[https://www-sciencedirect-com.libproxy.smu.edu.sg/science/article/pii/S0143622801000145 Bank branch closures in New Zealand: the application of a spatial interaction model]" ''Applied Geography'', Vol. 21, pp. 301–330. | ||
| + | |||
| + | Suárez-Vegaa, R., Gutiérrez-Acuñac, J.L. & Rodríguez-Díazb, M. (2015) "[https://web-a-ebscohost-com.libproxy.smu.edu.sg/ehost/pdfviewer/pdfviewer?vid=1&sid=cb5a03c3-c617-482b-8d01-49fd020fcfcf%40sessionmgr4007 Locating a supermarket using a locally calibrated Huff model], ''International Journal of Geographical Information Science'', Vol. 29, No. 2, pp. 217–233 | ||
Latest revision as of 11:32, 22 March 2019
IS415 GeoSpatial Analytics and Applications
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Spatial Interaction Models
Contents
Content
- What is Spatial Interaction?
- Introducing Huff model
- Basic concepts and method
- Calibrating Huff model
- Interpreting Huff model results
- Introducing Multiplicative Competitive Interaction Model (MCI)
- Basic concepts and method
- Calibrating MCI model
- Interpreting MCI model results
Must do
Read:
Huff, D., (1963) A Probabilistics Analysis of Shopping Center Trade Areas, Land Economics, Vol. 39, No. 1, pp. 81-90.
Nakanishi, M. & Cooper, L.G. (1974) Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach, Journal of Marketing Research, Vol.11(3), p.303-311.
In-Class Exercise
- Hands-on Exercise 11. The handout and data sets are available at course eLearn.
R Packages
- MCI2
- Wieland, T., (2017) Market Area Analysis for Retail and Service Locations with MCI, The R Journal, Vol. 9, No. 1, pp. 298-323.
References
Methods
Calibrating the Huff Model Using ArcGIS Business Analyst
Applications
“Retail Trade Area Analysis Using the Huff Model” Directions magazine, June 3 2005.
Morrison, P. S. & O’Brien, R (2001) "Bank branch closures in New Zealand: the application of a spatial interaction model" Applied Geography, Vol. 21, pp. 301–330.
Suárez-Vegaa, R., Gutiérrez-Acuñac, J.L. & Rodríguez-Díazb, M. (2015) "Locating a supermarket using a locally calibrated Huff model, International Journal of Geographical Information Science, Vol. 29, No. 2, pp. 217–233
