Difference between revisions of "Lesson11"
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Nakanishi, M. & Cooper, L.G. (1974) '''[https://search-proquest-com.libproxy.smu.edu.sg/docview/235223999?rfr_id=info%3Axri%2Fsid%3Aprimo Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach], Journal of Marketing Research, Vol.11(3), p.303-311. | Nakanishi, M. & Cooper, L.G. (1974) '''[https://search-proquest-com.libproxy.smu.edu.sg/docview/235223999?rfr_id=info%3Axri%2Fsid%3Aprimo Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach], Journal of Marketing Research, Vol.11(3), p.303-311. | ||
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=In-Class Exercise= | =In-Class Exercise= | ||
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'''[https://assets.esri.com/content/dam/esrisites/en-us/arcgis/products/business-analyst/assets/calibrating-huff-model.pdf Calibrating the Huff Model Using ArcGIS Business Analyst]''' | '''[https://assets.esri.com/content/dam/esrisites/en-us/arcgis/products/business-analyst/assets/calibrating-huff-model.pdf Calibrating the Huff Model Using ArcGIS Business Analyst]''' | ||
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==Applications== | ==Applications== | ||
| − | + | “[https://www.directionsmag.com/article/3207 Retail Trade Area Analysis Using the Huff Model]” ''Directions magazine'', June 3 2005. | |
Mcgrail, Matthew R. ; Humphreys, John S. (2009) "[https://ac-els-cdn-com.libproxy.smu.edu.sg/S0143622809000034/1-s2.0-S0143622809000034-main.pdf?_tid=f30cb28f-c868-4099-a745-a5da3a48933f&acdnat=1552800755_d053bc68ab5cae6f4cf7eee7f2360bb8 Measuring spatial accessibility to primary care in rural areas: Improving the effectiveness of the two-step floating catchment area method]" ''Applied Geography'', Vol.29(4), pp.533-541. | Mcgrail, Matthew R. ; Humphreys, John S. (2009) "[https://ac-els-cdn-com.libproxy.smu.edu.sg/S0143622809000034/1-s2.0-S0143622809000034-main.pdf?_tid=f30cb28f-c868-4099-a745-a5da3a48933f&acdnat=1552800755_d053bc68ab5cae6f4cf7eee7f2360bb8 Measuring spatial accessibility to primary care in rural areas: Improving the effectiveness of the two-step floating catchment area method]" ''Applied Geography'', Vol.29(4), pp.533-541. | ||
Revision as of 10:38, 22 March 2019
IS415 GeoSpatial Analytics and Applications
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Spatial Interaction Models
Contents
Content
- What is Spatial Interaction?
- Introducing Huff model
- Basic concepts and method
- Calibrating Huff model
- Interpreting Huff model results
- Introducing Multiplicative Competitive Interaction Model (MCI)
- Basic concepts and method
- Calibrating MCI model
- Interpreting MCI model results
Must do
Read:
Huff, D., (1963) A Probabilistics Analysis of Shopping Center Trade Areas, Land Economics, Vol. 39, No. 1, pp. 81-90.
Nakanishi, M. & Cooper, L.G. (1974) Parameter Estimation for a Multiplicative Competitive Interaction Model-Least Squares Approach, Journal of Marketing Research, Vol.11(3), p.303-311.
In-Class Exercise
- Hands-on Exercise 11. The handout and data sets are available at course eLearn.
R Packages
- MCI2
- Wieland, T., (2017) Market Area Analysis for Retail and Service Locations with MCI, The R Journal, Vol. 9, No. 1, pp. 298-323.
References
Methods
Calibrating the Huff Model Using ArcGIS Business Analyst
Applications
“Retail Trade Area Analysis Using the Huff Model” Directions magazine, June 3 2005.
Mcgrail, Matthew R. ; Humphreys, John S. (2009) "Measuring spatial accessibility to primary care in rural areas: Improving the effectiveness of the two-step floating catchment area method" Applied Geography, Vol.29(4), pp.533-541.
