FoodScapers Proposal
Problem and Motivation
Tourism has always been a sector of large importance to Singapore's economy. Based on the 2016 Marketing Report by Singapore Tourism Board (STB), STB has plans to grow Singapore’s tourism industry. One of the key questions whilst analyzing their market portfolio was how they could determine the growth potential for our current and potential markets.
Through this visualisation, we would be looking into the market share that Singapore is able to capture in its Top 15 visitor arrival countries. Specifically, as Indonesia, China and India rank as the top three countries that are contributing to Singapore's booming tourism sector, we seek to delve deeper in order to discover the actual populations within these visitor countries, so as to determine whether there is still potential in the form of market share that STB could capture.
This project provides an interactive visualisation to better analyse STB's strategy: should resources be allocated to investments in these markets to continue to drive demand? Or should STB start looking at how it can diversify its market portfolio beyond Asia?
Objectives
This project aims to provide insights into the following:
Comments
Feel free to leave comments / suggestions!
