Apple Crunch: Proposal
Proposal
| Problem and Motivation |
|---|
Problem: For many, acquiring enough finances to turn their idea into a business is a big issue so some would go for crowdfunding platforms as a means to obtain the required amount to start their business. Kickstarter is one of the more popular crowdfunding platform, but they have an "all or nothing" rule where the campaign cannot get the donated amount if it does not reach the goal set by the business. As of October 5th 2018, only about one in every three campaigns reach their funding goal, which means that most do not get the funding they need from Kickstarter.
Motivation: There is a need to understand what makes a successful campaign. Are there any attributes that sets apart projects that are successful? The team would like to create several visualizations on kickstarter campaign data to analyze trends and determine if certain attributes of a campaign such as "amount of funding set" affects its chances of succeeding. In the end, the team hopes that others can use the visualizations created in order to have a better understanding of how they should create their campaign to have a higher chance of success.
| Data |
|---|
The group will only use one csv file as the source of data.
Dataset
ks-projects-201801.csv from https://www.kaggle.com/kemical/kickstarter-projects#ks-projects-201801.csv
Details of Dataset
| Column | Description |
|---|---|
| ID | ID of the campaign / project |
| name | Name(Title) of the campaign / project |
| category | Sub-category of the campaign |
| main_category | Main category of the campaign |
| currency | Currency used for funds of the campaign |
| deadline | Until when the campaign will run |
| goal | Goal amount to reach of the campaign in their currency |
| launched | When this campaign started |
| pledged | Amount pledged by donors in the currency of the campaign |
| state | Status of the campaign (successful? failed?) |
| backers | How many donors |
| country | Which country is the campaigned launched |
| usd pledged | Pledged amount converted to USD by KS conversion |
| usd_pledged_real | Pledged amount converted to USD by fixer.io |
| usd_goal_real | Goal amount converted to USD |
