Apple Crunch: Proposal

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Proposal

Problem and Motivation

Problem: For many, acquiring enough finances to turn their idea into a business is a big issue so some would go for crowdfunding platforms as a means to obtain the required amount to start their business. Kickstarter is one of the more popular crowdfunding platform, but they have an "all or nothing" rule where the campaign cannot get the donated amount if it does not reach the goal set by the business. As of October 5th 2018, only about one in every three campaigns reach their funding goal, which means that most do not get the funding they need from Kickstarter.

Motivation: There is a need to understand what makes a successful campaign. Are there any attributes that sets apart projects that are successful? The team would like to create several visualizations on kickstarter campaign data to analyze trends and determine if certain attributes of a campaign such as "amount of funding set" affects its chances of succeeding. In the end, the team hopes that others can use the visualizations created in order to have a better understanding of how they should create their campaign to have a higher chance of success.

Data

The group will only use one csv file as the source of data.

Dataset ks-projects-201801.csv from https://www.kaggle.com/kemical/kickstarter-projects#ks-projects-201801.csv

Details of Dataset

Column	Description
ID	ID of the campaign / project
name	Name(Title) of the campaign / project
category	Sub-category of the campaign
main_category	Main category of the campaign
currency	Currency used for funds of the campaign
deadline	Until when the campaign will run
goal	Goal amount to reach of the campaign in their currency
launched	When this campaign started
pledged	Amount pledged by donors in the currency of the campaign
state	Status of the campaign (successful? failed?)
backers	How many donors
country	Which country is the campaigned launched
usd pledged	Pledged amount converted to USD by KS conversion
usd_pledged_real	Pledged amount converted to USD by fixer.io
usd_goal_real	Goal amount converted to USD