Difference between revisions of "FoodScapers Proposal"

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==<div style="background: #ffbd4a; padding: 15px; line-height: 0.3em; text-indent: 15px; font-size:18px; font-family:Helvetica"><font color= #3c3c3c><b>Problem and Motivation </b></font></div>==
 
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Tourism has always been a sector of large importance to Singapore's economy. Based on the <b>2016 Marketing Report by Singapore Tourism Board</b> (STB), STB has plans to grow Singapore’s tourism industry. One of the key questions whilst analyzing their market portfolio was how they could determine the growth potential for our current and potential markets.
 
  
Through this visualisation, we would be looking into the market share that Singapore is able to capture in its Top 15 visitor arrival countries. Specifically, as Indonesia, China and India rank as the top three countries that are contributing to Singapore's booming tourism sector, we seek to delve deeper in order to discover the actual populations within these visitor countries, so as to determine whether there is still potential in the form of market share that STB could capture.
 
  
This project provides an interactive visualisation to better analyse STB's strategy: should resources be allocated to investments in these markets to continue to drive demand? Or should STB start looking at how it can diversify its market portfolio beyond Asia?
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Singapore is well known for its diversity and fusion of food, with influences from the Chinese, Indians, Malays, to the French and even Italian.  Interesting, this unique blend of authentic Singaporean food can only be found in Singapore. More often than not, restaurants in present-day Singapore can be seen serving fusion food inspired by Singapore’s diversity. Instead of having the differences divide the country, Singapore’s diversity serve as a spark to Singapore’s unique melting pot of food culture.
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Through our visualisation, we hope to represent the distribution of food diversity throughout Singapore. In particular, we would dive deeper to uncover what makes a specific location a food paradise for a specific race, the purpose behind the food stalls and the price elasticity of food.
  
 
==<div style="background: #ffbd4a; padding: 15px; line-height: 0.3em; text-indent: 15px; font-size:18px; font-family:Helvetica"><font color= #3c3c3c><b>Objectives</b></font></div>==
 
==<div style="background: #ffbd4a; padding: 15px; line-height: 0.3em; text-indent: 15px; font-size:18px; font-family:Helvetica"><font color= #3c3c3c><b>Objectives</b></font></div>==

Revision as of 11:58, 14 October 2018

Team FoodScapers


ABOUT US

PROPOSAL

POSTER

APPLICATION

RESEARCH PAPER



Problem and Motivation


Singapore is well known for its diversity and fusion of food, with influences from the Chinese, Indians, Malays, to the French and even Italian. Interesting, this unique blend of authentic Singaporean food can only be found in Singapore. More often than not, restaurants in present-day Singapore can be seen serving fusion food inspired by Singapore’s diversity. Instead of having the differences divide the country, Singapore’s diversity serve as a spark to Singapore’s unique melting pot of food culture.

Through our visualisation, we hope to represent the distribution of food diversity throughout Singapore. In particular, we would dive deeper to uncover what makes a specific location a food paradise for a specific race, the purpose behind the food stalls and the price elasticity of food.

Objectives

This project aims to provide insights into the following:



Comments

Feel free to leave comments / suggestions!