Smart Mall

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ISSS608 Visual Analytics and Applications Project

Team S-MALL

1. Abstract

Brick and Mortar retail malls are facing stiff challenge from online e-commerce shopping and mobile smartphone penetration. How can physical malls continue to survive under such conditions? How can shopping malls transform as part of the Smart Nation in Singapore? This project aims to explore the customers movement in the shopping mall using real data of a mega-mall using visual techniques for exploratory analysis to uncover patterns that may present opportunities for the mall as well as tenants to better optimise their operations, maximize sales as well improve the customers' experience.