Smart Mall

ISSS608 Visual Analytics and Applications Project

Team S-MALL

Abstract
Brick and Mortar retail malls are facing stiff challenge from online e-commerce shopping and mobile smartphone penetration. How can physical malls continue to survive under such conditions? How can shopping malls transform as part of the Smart Nation in Singapore? This project aims to explore the customers movement in the shopping mall using real data of a mega-mall using visual techniques for exploratory analysis to uncover patterns that may present opportunities for the mall as well as tenants to better optimise their operations, maximize sales as well improve the customers' experience.

Data Description

Profile Data: contains demographic information of the shopping mall members

Transaction Data: contains two months transnational records from January to February 2017

Wi-Fi Sensor Data: contains two months Wi-Fi sensor records captured in the mall, which can be used to analyze the movement of customers

Maps: shopping mall layouts

Expected Outcome

Data Integration: bridge the three dataset to drive insights

Visualization Tool & Packages

R: Hexagonal binning using ggplot2 and Kernel Decimal Estimate using stat_Density2d

R: Chord diagram using chorddiag

R: Shinyapp, shinydashboard, flexdashboard