Smart Mall

ISSS608 Visual Analytics and Applications Project

Team S-MALL

table of content

1. Abstract

Brick and Mortar retail malls are facing stiff challenge from online e-commerce shopping and mobile smartphone penetration. How can physical malls continue to survive under such conditions? How can shopping malls transform as part of the Smart Nation in Singapore? This project aims to explore the customers movement in the shopping mall using real data of a mega-mall using visual techniques for exploratory analysis to uncover patterns that may present opportunities for the mall as well as tenants to better optimise their operations, maximize sales as well improve the customers' experience.

2. Data

• Customer Profile: contains demographic information of the shopping mall members
• Transaction Data: contains two months transnational records from January to February 2017
• Wi-Fi Sensor Movement Data: contains two months Wi-Fi sensor records captured in the mall, which can be used to analyze the movement of customers
• Maps: shopping mall layouts

3. Visualization Tool & Packages

• R: Hexagonal binning using ggplot2 and Kernel Decimal Estimate using stat_Density2d
• R: Chord diagram using chorddiag
• R: Shinyapp, shinydashboard, flexdashboard