ISSS608 2016-17 T1 Assign3 Lee Gwo Mey

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Abstract

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Background of Case

DinoFun World is a typical modest-sized amusement park, sitting on about 215 hectares and hosting thousands of visitors each day. It has a small town fell, but it is well known for its exciting rides and events.

One event last year was a weekend tribute to Scott Jones, internationally renowned football (“soccer” in US terminology) star. Scott Jones is from a town nearby DinoFun World. He was a classic hometown hero, with thousands of fans who cheered his success as if he were a beloved family member. To celebrate his years of stardom in international play, DinoFun World declared “Scott Jones Weekend”, where Scott was scheduled to appear in two stage shows each on Friday, Saturday and Sunday to talk about his life and career. In addition, a show of memorabilia related to his illustrious career would be displayed in the park’s Pavilion. However, the event did not go as planned, Scott’s weekend was marred by crime and mayhem perpetrated by a poor, misguided and disgruntled figure from Scott’s past.

While the crimes were rapidly solved, park officials and law enforcement figures are interested in understanding just what happened during that weekend to better prepared themselves for future events. They are interested in understanding how people move and communicate in the park, as well as how patterns changes and evolve over time, and what can be understood about motivations for changing patterns.

The Tasks

Task 1 (Not More than 4 images and 300 words) Identify those IDs that stand out for their large volumes of communication. For each of these IDs,

  • Characterize the communication patterns you see.
  • Based on these patterns, what do you hypothesize about these IDs?

Task 2 (Not More than 10 images and 1000 words) Describe up to 10 communication patterns in the data. Characterize who is communicating, with whom, when and where. If you have more than 10 patterns to report, please prioritize those patterns that are most likely to relate to the crime.

Task 3 (Not More than 3 images and 300 words) From this data, can you hypothesize when the vandalism was discovered? Describe your rationale.

Data Sets

  • DinoFunWorld_CommData.zip (3 days’ in-app communication data)
  • DinoFunWorld_MoveData.zip (3 days’ park movement data)
  • DinoFunWorld_LayoutMap.zip
  • DinoFunWorld_Website.zip (webpages of DinoFun World Park)

The communication data includes communications between the paying park visitors, as well as communications between the visitors and park services. In addition, the data also contains records indicating if and when the user sent a text to an external party.

Visualization Software Used

  • JMP Pro
  • Tableau
  • Gephi

Data Preparation

Exploratory Visualization Approach

Response to Tasks

Task 1 - IDs with Large Volume of Communication

Identification of IDs with Large Volume of Communication
Figure1.1-Overview of IDs by Total Sent and Received Messages.png

  • Figure 1.1 shows an overview of IDs by total number of messages sent and received
  • The median number of messages per ID is 428
  • There are 3 IDs with exceptionally high number of messages compared to the rest
ID Number Total Number of Messages
1278894 380,254
839736 121,628
External 62,077

Communication Patterns of ID_1278894
Figure1.2-Communication Patterns of ID1278894.png


Acknowledgements

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Reference

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